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Assistant Brand

1 month ago

Tangerang, Indonesia PT Materee Nusantara Utama Full time

Product Strategy and Development:

- Define product vision: Develop and refine the product roadmap, aligning with the company's overall goals and market needs.
- Market Research: Analyze market trends, customer needs, and competitor products to identify new opportunities or product improvements.
- Product Development: Collaborate with R&D, design, and engineering teams to develop or improve lighting products, ensuring that they meet customer needs and technical specifications.
- Product Lifecycle Management: Oversee the product from concept through to launch, and manage the post-launch performance, updates, or eventual phasing out of products.

Brand Management:

- Brand Positioning: Develop and manage the brand’s positioning in the market to ensure it aligns with target customer needs, values, and perceptions.
- Brand Identity: Ensure consistent messaging, tone, and visual identity across all marketing and sales materials.
- Competitive Analysis: Regularly assess the competitive landscape and adjust branding strategies to differentiate products and maintain a competitive edge.
- Brand Equity Management: Measure and manage brand equity, ensuring strong customer loyalty and brand recognition within the lighting industry.

Go-to-Market Strategy:

- Launch Planning: Lead the launch of new lighting products, working closely with sales, marketing, and distribution teams to ensure a successful introduction to the market.
- Sales Enablement: Develop tools, training, and resources to support the sales team in effectively communicating product benefits and features to customers.
- Pricing Strategy: Work with finance and sales teams to establish competitive pricing strategies that maximize profit while offering value to customers.
- Distribution Strategy: Oversee the distribution channels, ensuring products are available in the right markets and stores, both online and offline.

Customer and Stakeholder Engagement:

- Customer Insights: Gather feedback from customers and other stakeholders to inform product development and improvements.
- Partnerships and Collaborations: Build relationships with key partners, such as designers, distributors, and other stakeholders in the lighting industry.
- Customer Education: Create customer education programs, such as lighting guides, product tutorials, and content that demonstrate the value and features of lighting products.

Marketing and Advertising:

- Marketing Campaigns: Plan and oversee integrated marketing campaigns (digital, print, and events) that raise product awareness and drive sales.
- Content Creation: Work with creative teams to develop compelling product content (brochures, videos, social media posts, etc.) that highlights product features and benefits.

Innovation and Continuous Improvement:

- Innovation: Continuously seek opportunities for product innovation, such as energy-efficient lighting, smart lighting solutions, or design enhancements.
- Customer Experience: Improve the customer experience through product enhancements, intuitive design, or improved customer service touchpoints.
- Sustainability Initiatives: Incorporate sustainability into the product development process, focusing on energy-efficient technologies, recyclable materials, and eco-friendly manufacturing.
- Bachelor’s degree in Business, Marketing, Product Management, or a related field; an MBA or equivalent is a plus.
- 5 years of experience in product management, brand management, or a related role, preferably within the lighting, electronics, or home improvement industry.
- Proven track record in product development, from concept to launch, with experience in lifecycle management.
- Strong analytical skills, with the ability to interpret market research and translate insights into actionable product strategies.
- Demonstrated experience working cross-functionally with R&D, design, and engineering teams.
- Familiarity with product lifecycle management (PLM) systems and methodologies.
- Deep understanding of brand positioning, with experience in creating and managing brand identities that resonate with target audiences.
- Excellent storytelling abilities to craft compelling brand messages and ensure consistent branding across all channels.
- Experience in launching products in new markets, with knowledge of various go-to-market strategies (B2B and B2C).
- Proficient in sales enablement, with the capability to create impactful training materials and tools for sales teams.
- Strong financial acumen, particularly in pricing and margin analysis, to support competitive pricing strategies.
- Passionate about product innovation, with a focus on emerging trends in energy-efficient and smart lighting solutions.
- Committed to enhancing the customer experience through thoughtful product design and seamless customer service.
- Knowledge of sustainable product development practices, including eco-friendly materials and energy-efficient technologies.