Brand Activation Manager
3 days ago
Formulating yearly brand activation align with business & marketing OKR.
- Accelerate Brand building & engagement through offline and omnichannel activation such as: OOH & TV Placement, Offline Store Branding Program, Merchant Engagement Program, Press Conference and other Brand & Corporate Communication Initiatives.
- Developing organic merchant community. Work with other teams to identify and execute on opportunities for community growth and integration of community marketing programs.
- Manage project management from planning to execution and establishing engagement with related stakeholders.
**Requirements**:
- 5+ years experience in brand, marketing, and/or product marketing required from a reputable B2B company, FMCG, or digital tech company.
- Great ability to collect and analyze insights/ data, problem-solve, and make decisions.
- Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done.
Able to establish a clear vision, then rally partners and cross-functional teams to strive to achieve it.
- Has a good understanding of the full marketing mix. Demonstrates an ability to learn new markets quickly, and can adjust to changes in market dynamics and competitive landscapes.
- Not afraid to try new things. Able to come up with creative ideas and/or elicit creative ideas from others.
**Home Base : Head Office Gading Serpong, Tangerang
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