Country Marketing Leader
5 days ago
**Introduction**
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
**Your Role and Responsibilities**
The Country Marketing Leader for Indonesia is responsible for accelerating the growth of the IBM business in Indonesia by leading a newly formed marketing team by driving innovative and creative marketing campaigns to deliver unparalleled revenue and market share growth in Indonesia.
As the Country Marketing Leader, you will lead the orchestration and effective landing of marketing campaigns to achieve business outcomes and collaborate with sales to drive IBM eminence, grow signings, build new client relationships, strengthen brand reputation and generate demand for IBM products and solutions.
**This role will also be responsible for**:
- Managing and leading a team of experienced marketers and building a high-performance culture
- Providing the voice of customers when working with the business leadership team
- Driving Indonesia’s growth agenda when collaborating with Asia Pacific or global marketing functions
- Sourcing and partnering with agencies, 3rd party suppliers and industry associations
- Managing and directing the country marketing budget and its spending priorities in accordance with IBM’s processes and procurement rules
- Partnering with the Communications team to ensure both internal and external communications are well integrated with the marketing plans
The Country Marketing Leader will need to work closely with the business, the ASEANZK (Australia, ASEAN, New Zealand and Korea), and the Asia Pacific Ecosystem Marketing teams.
**Required Technical and Professional Expertise**
- Minimum of 15 years of marketing experience in business technology setting, including at least 5 years of experience in managing a team at a mid-management level.
- Strong understanding of Indonesia’s economic trends, technology vendors and business industries
- Understanding technology solutions and the competitive landscape is required
- Client-Centricity / Understand the Buyer - Develop a deep understanding of a client set and their market in relation to a BU or Industry offering value proposition. Reset when changing Client or Offering scope.
- Ability to work in tight collaboration with sales reps, business partners, and sales leaders to capture market demand and elevate the IBM brand.
- Strong history of collaboration across marketing disciplines to create and optimize a programmatic approach-aligned with business strategy-to reach clients and partners.
**Preferred Technical and Professional Expertise**
As above
**About Business Unit**
IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.
Are you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.
Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.
It's time to define your career.
**About IBM**
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing a
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