Head of Above The Line Marketing
6 days ago
Compulsory Requirement:
- Degree
- Min. GPA 3
- Min experience 5 year(s)
Requirement & Responsibility:
**About The Role**
Head of Above the Line (ATL) Marketing Pocari Sweat will lead all communication for Pocari Sweat through a powerful and innovative marketing campaigns. This role requires strong agility with a strong analytical, creative-mind, and good skills of visual communications.
**Responsibilities**:
- Responsible to translate brand strategies into innovative marketing activities that help brand to create powerful campaign
- Oversees the production of all marketing campaigns and promotional materials, including to ensure all campaigns are delivered on time and within budget
- Working closely with cross-functional teams within Pocari Sweat team: including Digital, BTL, sales team to ensure campaign works well
- Leading communication with creative agency and collaboration with external partners that support the campaign: Media, and Digital Agencies to produce effective marketing campaigns
**Requirements**:
- Bachelor/ Master degree in marketing, communications, or related fields from reputable universities
- Minimum 5 years of professional experience in marketing from FMCG companies/creative agencies are preferred
- Involved into at least 3 TVCs/campaigns per year, is preferred
- Highly passionate for creative world, not limited to campaigns, but also digital trends, market trends, etc.
- Good command, written and verbal, in English and Indonesian
Job Level:
Job Function:
Brand Management
**Location**:
Jakarta, DKI Jakarta
**Job Type**:
-
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