Head of Marketing

6 days ago

Jakarta, Indonesia IDP Education Ltd Full time

An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our_**_ _**_core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training._**
- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia._
- We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities._
- By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success._

**POSITION PURPOSE**

**RESPONSIBILITIES**

1. Strategy
- Develop and agree comprehensive annual / quarterly / monthly marketing plans that successfully support the achievement of country goals across business lines within agreed timeframes and to expected quality standards
- Design and agree multi-channel marketing campaigns, including details of the intended source of leads, numbers of leads and related activities that will enable execution of the campaigns
- Work with Office Manager(s) in developing and supporting effective execution of activity calendars including in-office activities and outreach initiatives
- Devise appropriate Public Relations strategies as required and in line with business needs
- Build and maintain strong relationship and communication with the regional marketing team to leverage learning from the wider region on best practices across marketing areas

2. Lead Generation
- Collaborate with key stakeholders to plan and execute all lead generation initiatives in a highly effective manner, which meet the required number of leads by source, enabling the country team to maximise the sales opportunities / business results
- Identify new opportunities for generating leads and make recommendations to Country Director on the proposed investment and projected outcomes to initiate theses new marketing initiatives
- Challenge the status quo by introducing creative and innovative ideas to the management team for consideration

3. Event Marketing Management
- Plan, schedule and execute marketing activity to support the successful operation of IDP events. This includes pre-event marketing and all activities relating to the event itself
- Prepare marketing & booth designs (with support from Regional Team) and ensure IDP is presented to participants in line with strategic goals and brand positioning
- Support the wider management of events as required and in line with business needs
- Evaluate the success of marketing events from feedback received from both clients and students and improve
- Working knowledge of online marketing platforms and experience leading digital marketing campaigns

4. Web Marketing (led by Regional Web Marketing team)
- Work with the Regional Web Marketing team to ensure that the local website is maintained and updated to inspire students and to meet agreed objectives
- Drive effective use of websites by developing and implementing SEO/SEM strategies with the Regional Web Marketing team. This includes developing content that will drive students to seek out IDP’s website
- Work closely with Regional Web Marketing team to generate web leads through multiple online platforms (Google, Facebook etc.)

5. Contact Centre Management - Lead Qualification
- Local Contact Centre setup and management, working closely with Regional Contact Centre team
- Support Contact Centre team to qualify the web leads as per the defined targets
- Monitor Contact Centre performance and work on the ways to optimize performance
- Contact centre performance reporting and monitoring

6. Vendor and Agency Management
- Identify relevant vendors, agencies and partners to increase the business success
- Build and manage effective relationships with relevant third parties to ensure high quality outcomes for IDP
- Create corporate and government links to improve PR and partnership opportunities your team can leverage

7. Analytics and Reporting
- Make effective use of analytics to evaluate effectiveness of marketing campaigns and track numbers of qualified lead generated vs. target for each destination
- Proactively escalate / highlight issues when necessary along with ideas of how to improve lead numbers and lead quality

8. Team Leadership
- Lead, develop and maintain a high performing team that will deliver IDP’s key marketing objectives from a corporate unit perspective
- Create an environment that delivers opportunities for collaboration and co-operation across the wider regiona

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