Growth Marketing Manager

19 hours ago


Jakarta, Indonesia Aspire Full time

Aspire is the leading all-in-one finance operating system for growing businesses in South-East Asia. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups to realise their full potential.

Founded in 2018 by former Lazada founders and executives, **Aspire has raised over USD 200M+ across equity and debt from world-class investors.** To power our solutions we have partnered with some of the best companies in the world such as Visa and Wise.

In 2020 we were awarded **Hottest Startup by Singapore Business Review** and **Finalist MAS Fintech Awards, **and in 2021 were named in **LinkedIn's Top 5 Startups to work for in Singapore.**

You will be amazed by the energy and experience of our team. We are a team of ex-entrepreneurs, ex-founders, and high-achievers with international backgrounds. We team up to reach the highest standards in what we do, and don't take NO for an answer.

We are expanding rapidly. Are you a top talent? Are you passionate about entrepreneurship? Join us and make an impact in the fintech space.

**About the role**:
Aspire is an all-in-one finance OS for growing businesses. As a growth marketer, you will be responsible for driving new users and revenue via growth and inbound marketing channels. You'll need to leverage your understanding of the Indonesian market and scale user volume as well as revenue.

**Jobs to be done**:

- Develop a deep understanding of the Indonesian fintech landscape, from a B2B SaaS perspective. Bring that knowledge to the fore to plan marketing campaigns
- Extensively A/B test targeting, segmentation, copy, creatives and channels. Scale what is working.
- Understand the entire marketing and sales process, from acquisition to close, so that you can improve pipeline growth and velocity across the entire funnel in partnership with the sales and revenue operations team.
- Leverage data to make intelligent, informed recommendations, decisions, and forecasts for our demand generation tactics, tiered accounts, and paid investments. Measure, optimize, and focus the growth and demand generation activities on a weekly basis.
- Drive new levels of cross-channel and integrated marketing and ensure our marketing activities are aligned and planned well in advance. Select and partner with agencies or other external resources as necessary to drive results across multiple channels.
- Work closely with the design team to create high quality creatives, landing pages that are on brand and convert users.
- Work closely with the sales team - conduct sales strategy workshops to understand the sales process, and find gaps where marketing can support
- Create reports and dashboards to track campaigns. Maintain a knowledge base of learnings from past campaigns.

**Skills & Good To Haves**:
**Hard Skills**:

- A fantastic communicator, with a great sense of design. Should be able to write great marketing copy in both English and Bahasa Indonesia
- Comfortable with handling tools like hubspot or other similar marketing automation tools
- Data oriented - Should be able to analyse and make sense of large data sets to ascertain effectiveness of campaigns
- Some experience in running paid ads across Facebook, LinkedIn and Google Ads
- Ability to collaborate with cross functional teams to drive projects to completion
- At least 3 years in a digital/ growth marketing role is a must. Previous experience in a product led company is a plus.

**Soft Skills**:

- Tremendous attention to detail for all communication and visuals going out into the world
- Creativity - condense stories and ideas into text and visuals
- Be an amazing coach to the marketing team. Be someone they can look up to.
- Ownership - Be someone who gets stuff done even when no one is looking
- Challenge each other directly and question each other to always do the right thing, and fast



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