Marketing Lead

3 weeks ago


Jakarta, Indonesia Hangry Indonesia Full time

Company Description

Hangry is a multi-brand restaurant company that serves great foods through food delivery channels. We own several food brands ranging from fried chicken to coffee. We focus on designing very tasty, consistent, and affordable foods for the mass market. Our recipes have gone through tons of testing to ensure each bite is delicious. Why is our name Hangry? It's for everyone in our team to be reminded every day that our customers are hungry and angry, so the food better is damn good and reaches fast.

**Job Description**:
We are looking for a dynamic & enthusiastic market leader to join our ever-growing family. In this role, you will be optimizing marketing strategies, managing exciting campaigns & activations for the parent brand - **Hangry Indonesia**.

**Job Description**:

- Plan, develop & ensure excellent execution of effective marketing plans across all online and offline platforms.
- Take measures & efforts to enhance and enrich Hangry’s brand image through cohesive strategies & consistent brand message.
- Set targets, budget & activities to enhance the brand including but not limited to touchpoint identification, ads, digital marketing.
- Overseeing branding communication/collaterals, content strategy, creative promotional campaigns across platforms to create brand awareness & market share.
- Identifying & implementing trends in the current market that translate into online platforms (TikTok, Instagram etc). Need to push boundaries to explore new ideas and avenues that are best suited for the brand.
- Ensuring the achievements of set targets within the allocated budget.
- Analyze business data and translate them into actionable steps.
- Working with a team under them & multiple divisions to ensure smooth execution of plans.

**Qualifications**:

- Possess strong analytical skills and the ability to translate insights into creative business solutions.
- Min. 3 to 4 years of marketing experience in F&B / FMCG / business / online food platforms (GrabFood/GoFood/ShopeeFood) or relevant marketing experience.
- Bachelor’s degree from business/marketing/communications major
- Deep understanding of the marketing field (KPIs, consumer trends & behavior, touchpoints) and creative process (visuals, ads, production, campaign creation)
- Good project management and agility in responding to changes and current trends.
- Proven leadership skills : mentorship, decision making, team building, setting KPIs
- Proficient in operating G-Suite: Slides, Sheets, Docs

Additional Information

What’s it like working at Hangry?

At Hangry we are energetic, fast-paced, passionate, progressive, and collaborative.

Benefits and perks of working with us include:

- Compensation: Bonuses, Competitive salaries
- Lifestyle: Casual dress code, Flexible hours
- Progression: Professional development
- Welfare: Health insurance


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