Brand Development

7 months ago


Jakarta, Indonesia Putra Chandra Sentosa Full time

Deskripsi Pekerjaan
- Memahami misi, visi, dan tujuan perusahaan sebagai dasar untuk dapat menciptakan dan menjaga nama baik bagi brand perusahaan (melindungi brand perusahaan).
- Memahami market research dengan mengawasi posisi brand dalam segmen pasar yang menjadi sasaran (melalui riset pasar seperti menganalisis posisi kompetitif, produk, merek, dan pengeluaran) untuk dapat memaksimalkan brand awareness di pasar yang menjadi tujuan.
- Menciptakan (membuat design, tata letak, dan konsep) dan mengembangkan strategi pemasaran produk (mengawasi kegiatan promosi dan menganalisis harga dan penjualan) dalam periklanan serta mengelola anggaran supaya brand tetap dikenal dan menjadi pilihan konsumen di pasar, serta menentukan target pemasaran supaya dapat mencapai tujuan.
- Menciptakan kegiatan untuk pengingkatan Brand Awarness yang disusun secara terencana untuk beberapa periode kedepan.
- Memimpin Team Brand Development untuk mencapai tujuan perusahaan.
- Menjadi leader team dalam controler harga produk yang dilakukan oleh toko online untuk menjaga harga standar atau suggest retail price nasional.
- Membuat konten kreatif dari setiap product (product yang menjadi viral dan terjual keras akibat strategi atau konten yang anda buat, akan kami berikan bonus dari setiap penjualannya dengan term and condition yang akan ditentukan).
- Dapat berkolaborasi dengan baik dengan seluruh steakholder.
- Menentukan harga produk yang tepat. Menciptakan selling point tambahan terhadap produk agar menjadi marketing tools yang digunakan oleh sales.
- Merancang atau memperbaharui Marketing tools yang sudah ada saat ini. Contoh : pembuatan catalog, pembuatan brosur, price list dan alat penunjang lainnya yang dapat membantu sales dalam melakukan penjualan secara langsung.

Kualifikasi
- mínimal lulusan D3, dan sudah memiliki pengalaman kerja mínimal 5 thn
- mampu mengelola media sosial dan platform online yang mendukung dengan tujuan agar brand kita dikenal dengan baik
- mampu berkomunikasi dengan baik, bekerja dalam tim, mempunyai leadership dan berintegritas.
- bersedia untuk bekerja keras dan memenuhi standar KPI yang ditentukan oleh perusahaan
- kreatif dan inovatif dengan tujuan untuk menjadikan brand perusahaan dikenal baik dan dicari oleh konsumen
- memiliki sertifikat profesional yang mendukung keahlian



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