Marketing and Branding Executive

2 months ago

Jakarta, Indonesia Alvigor Organisational Development Full time

**Job Scope for Marketing and Branding Executive**

**1. Strategy Development and Planning**
- Brand Strategy: Develop comprehensive branding strategies for both the company and individual executives.
- Identify target audiences and tailor branding efforts to reach and resonate with them.
- Market Research: Conduct research to understand market trends, consumer behavior, and competitive positioning.
- Use insights to inform branding strategies and identify opportunities for differentiation.
- Campaign Planning: Plan and execute integrated branding campaigns across multiple channels.
- Coordinate with internal teams and external agencies to develop and implement campaigns.

**2. Company Branding**
- Brand Identity: Define and maintain the company's brand voice, tone, and personality.
- Ensure consistency in brand messaging and visual identity across all touchpoints.
- Content Creation: Oversee the creation of branded content, including marketing materials, website content, and social media posts.
- Ensure all content aligns with the company's brand guidelines and strategic objectives.
- Brand Positioning: Position the company brand in the market to stand out from competitors.
- Develop and communicate brand positioning statements and value propositions.

**3. Personal Branding for Executives**
- Executive Identity: Develop and maintain a personal brand for key executives that aligns with their professional goals and company values.
- Create and manage personal branding materials, including bios, professional photos, and social media profiles.
- Thought Leadership: Position executives as thought leaders in their industry through content creation, speaking engagements, and media appearances.
- Develop and implement strategies to increase the visibility and influence of executives.
- Manage and enhance the online presence of executives, including social media, blogs, and personal websites.
- Ensure a consistent and professional online image that reflects their personal brand. Online Presence:
**4. Digital Marketing and Social Media**
- Social Media Management: Develop and implement social media strategies for both company and personal branding.
- Create and schedule posts, engage with followers, and monitor performance metrics.
- Content Marketing: Create and manage content strategies that support branding efforts, including articles, videos, and infographics.
- Optimize content for SEO and ensure alignment with branding goals.

**5. Public Relations and Communications**
- Media Relations: Develop relationships with media outlets and influencers to promote both the company and executives.
- Write and distribute press releases, pitch stories, and manage media inquiries.
- Corporate Communications: Oversee internal and external communications to ensure consistency and effectiveness.
- Develop communication strategies for key announcements and events.

**6. Event Management**
- Event Planning: Plan and coordinate events, such as product launches, press conferences, and speaking engagements.
- Manage event logistics, vendor relationships, and budgets.
- Event Promotion: Develop and execute promotional strategies to drive attendance and engagement at events.
- Create event marketing materials and manage event-related communications.

**7. Performance Measurement and Reporting**
- Analytics and Reporting:

- Track and analyze the performance of branding initiatives for both the company and executives.
- Generate reports on key metrics, providing insights and recommendations for improvement.
- Manage branding budgets, ensuring efficient allocation of resources.
- Monitor expenses and report on budget performance.
- Budget Management:
**8. Team Collaboration and Leadership**
- **Cross-functional Collaboration**:Work closely with sales, product, and customer service teams to align branding efforts with business objectives.
- Foster collaboration with external partners, agencies, and vendors.
- Leadership and Mentorship: Lead and mentor junior marketing team members.
- Provide guidance, feedback, and support to ensure team growth and development.

**Key Skills and Competencies**
- Strategic Thinking
- **Creativity and Innovation**:

- Analytical Skills
- Communication and Interpersonal Skills
- Project Management
- Leadership and Team Management
- Digital Marketing Proficiency
- Brand Management

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1-2 years of proven experience in branding, marketing, and market research.
- Strong analytical skills with the ability to interpret data and trends.
- Experience in social media management and product management.
- Familiarity with Nielsen, E-commerce, and multichannel marketing strategies.
- Excellent communication and leadership skills for effective team management and project coordination.

**Job Type**: Contract

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