Openmind Manager Programmatic

6 months ago

Jakarta, Indonesia GroupM Nexus Full time

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the global transformation for Nestlé’s media function. Core to the solution is the best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

The GroupM Nexus team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.
- Ensure team’s understanding of client’s brand, GroupM Agency’s deliverables and campaign KPIs.
- Ensure team understanding of media behaviors and how the target audience interacts with programmatic touchpoints
- Proactively identify opportunities to improve and enhance clients’ campaigns and advise GroupM Agencies accordingly
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
- Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise
- Work collaboratively across stakeholders to ensure value to clients
- Conduct quality control and assurance of own and team workflow before handling it over to another party
- Ensure understanding and compliance of all GroupM policies and procedures Organize and drive knowledge share and understanding of new trends, channels and technologies across programmatic activation

**Individual Responsibilities**:
***
- Solid understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.
- Able to strategize, optimize and deliver on clients’ programmatic KPIs such as CPL, CPA, CPM & App install
- Ensure quality campaign delivery is performed as per agreed timeline and SLA - Support Campaign Delivery team on the campaign brief solution and development of tactical response via media schedule
- Undertake the campaign set up process for all Programmatic campaigns within the clients’ portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practices
- Monitor the success of Programmatic campaigns through media analytics, KPIs, and dashboards
- Be accountable for the ongoing management of campaign budgets and daily spend levels, bid strategies and constant monitoring of tracking to performance goals
- Identify performance trends across client accounts and implement appropriate account optimization based on the insights generated
- Analyze ongoing results to identify campaign trends, key insights and provide thoughtful recommendations to ensure we meet and exceed client goals
- Demonstrate innovative ideas which support business growth
- Demonstrate an understanding of strong fundamentals of Brand Safety, Viewability and Ad Fraud
- Share and nurture expertise on various types of Programmatic deals
- Build a great working relationship with the PBU team and GroupM Agencies, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes Any other project or tasks as assigned from time to time

**Desired Skills, Knowledge and Abilities**:

- Preferably experience in client servicing and managing a team across programmatic/solutions-based capacity
- Good ability to manage people intended as drive people towards joint goals, mentor, coach and motivate them as well as hold them accountable for their results
- Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints
- Relationship skills and aware and respectful of diversities
- Strong analytical, creative thinking, problem solving and time management skills
- Detail oriented, responsive to deadlines and able to multitask
- Ongoing interest in digital marketing, industry trends, best practices and emerging technologies

**More about GroupM**

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

**About Indonesia**

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. With an increase in consumer disposable income, Indonesia is now firmly on the

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