Marketing - Competitive Intelligence
2 weeks ago
In this role, you will be the focal point for competitive and market intelligence research of SeaBank. This position provides a unique opportunity for a highly talented individual to drive significant value at a digital banking industry. You will also get the chance to collaborate with colleagues across Marketing Campaign and Brand team, and occasionally with other lines of business in the company and/or its group at large.
**Responsibilities**:
- Manage and execute deliverables that inform internal stakeholders on the competitor intelligence environment and trends across the digital banking and financial technology sectors.
- Own responsibility for competitor analysis, market and technology trends, and maintaining awareness of emergent opportunities
- Synthesize information from multiple sources to develop strategic insights and point of view on key competitive developments, implications to SeaBank and actions SeaBank must take
- Identify intelligence gaps and submit requests for information to fill gaps
- Write up a comprehensive report that includes a broad range of recommendations for the business's strategy moving forward.
**Requirements**:
- Bachelor's Degree from top universities in Indonesia or Overseas. Preferably, Degree in a business-related field—including business administration, management, marketing, or statistics
- A minimum of 4-5 years of experience in a Competitive Intelligence, Market Analytics, Marketing Intelligence or related role.
- Adept with metrics and KPIs related to Competitive Intelligence including Sentiments, Brand Awareness, NPS, Views/Traffics etc.
- Deep understanding of market research and insights, tools and techniques.
- Demonstrated ability to think strategically and analyze data to support critical business decision
- Motivated self-starter with a strong sense of curiosity and commitment
- Strong communication skills in English and Bahasa Indonesia
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