Digital Marketing Executive

2 days ago


Denpasar, Bali, Indonesia PT. Omni Hotelier Internasional Full time

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About Omni Hotelier

Omni Hotelier is a fast-growing SaaS company revolutionizing hotel management through innovative technology. Our cloud-based Property Management System (PMS) and integrated digital solutions empower hoteliers to optimize operations, maximize revenue, and enhance guest experiences.

We are looking for a Digital Marketing Executive who is passionate about B2B SaaS marketing, understands the hospitality industry, and can create data-driven campaigns that generate high-quality leads.

Key Responsibilities

Lead Generation & Performance Marketing

  1. Plan, execute, and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads) to drive inbound leads for Omni Hotelier's SaaS products.
  2. Develop and execute email marketing campaigns (nurturing leads, onboarding sequences, and promotional emails).
  3. Manage marketing automation tools (e.g., HubSpot, Mailchimp, or similar) for lead generation and nurturing.

Content Marketing & Branding

  1. Create compelling content for LinkedIn, blog articles, landing pages, and email campaigns that resonate with hotel owners, GMs, and revenue managers.
  2. Work with designers and video editors to produce engaging content, including infographics, product demos, and case studies.
  3. Collaborate with sales and customer success teams to align marketing messages with customer pain points and business needs.

Analytics & Optimization

  1. Track and analyze marketing KPIs (CTR, CPC, conversion rates, MQLs, SQLs, CAC, ROAS) to optimize campaign performance.
  2. Conduct A/B testing on ads, landing pages, and email subject lines to improve conversion rates.
  3. Generate reports and insights to refine marketing strategies and improve ROI.
Requirements
  1. Minimum 2-4 years of experience in digital marketing for SaaS, B2B, or hospitality tech.
  2. Proven track record in Google Ads, LinkedIn Ads, and Facebook Ads campaign management.
  3. Experience in SEO, content marketing, and lead generation strategies.
  4. Strong understanding of marketing automation tools (HubSpot, Mailchimp, ActiveCampaign, etc.).
  5. Proficiency in Google Analytics, Google Tag Manager, and CRM tools.
  6. Ability to write and edit high-quality B2B content.
  7. Experience in the hospitality or hotel tech industry is a plus.
  8. Analytical mindset with a focus on performance-based marketing.
Why Join Omni Hotelier?
  1. Be part of a fast-growing SaaS startup that's disrupting the hospitality industry.
  2. Work in a dynamic, innovative, and collaborative environment.
  3. Opportunity to lead marketing strategies for an international audience.
  4. Competitive salary + performance-based incentives.
  5. Hybrid or remote work flexibility.
Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting

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