Head of Brand and Marketing at Dairy Company

2 months ago


Jakarta, Jakarta, Indonesia Michael Page Indonesia Full time
Be a part of a dynamic and growing teamComplex and dynamic future projects within the company About Our Client

A dynamic and growing dairy company which mission is to produce premium quality milk and yogurt to cater health-conscious consumers with a commitment to innovation and excellence.

Job Description

ob Responsibilities:

  1. Brand Leadership & Strategy:
  2. Develop and execute a comprehensive marketing strategy aligned with business goals to drive growth and market penetration.
  3. Lead annual planning for branding, demand generation, product marketing, and new product innovations to enhance the Company's market positioning.
  4. Ensure consistent messaging and brand identity across all marketing touchpoints.
  5. Drive initiatives to boost brand equity, awareness, and customer loyalty.
  6. Marketing Execution & Management:
  7. Build and lead a high-performing marketing team to conceptualize and execute impactful campaigns, events, and initiatives.
  8. Enhance and optimize all marketing tactics including brand marketing, social and digital marketing, product launches, and 360-degree campaign plans.
  9. Manage budget and P&L, allocating resources effectively to maximize ROI.
  10. Champion the transition to digital campaigns as a cornerstone of future marketing efforts.
  11. Marketing Innovation & Measurement:
  12. Stay abreast of emerging marketing technologies and trends, leveraging them for innovative campaigns.
  13. Utilize data-driven decision-making to measure and optimize marketing activities in alignment with strategic goals.
  14. Cross-Functional Collaboration:
  15. Collaborate closely with other departments (sales, R&D, supply chain, etc.) to ensure alignment and support for marketing goals.
  16. Cultivate strong partnerships with key stakeholders and external agencies (Creative, Media, Activation) to drive successful marketing initiatives. The Successful Applicant

    Job Requirements:

  17. Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  18. 12+ years of strategic marketing experience with a proven track record as a CMO or senior marketing executive in the FMCG industry.
  19. Demonstrated success in developing and executing effective marketing strategies in a fast-paced, dynamic environment.
  20. Deep understanding of FMCG industry dynamics, consumer trends, and competitive landscape.
  21. Proficiency in public relations, business development strategies, traditional marketing, digital marketing strategies, and data-led marketing.
  22. Strong leadership abilities with a proven history of building and motivating high-performance marketing teams.
  23. Exceptional communication skills to collaborate effectively across departments and inspire a shared vision.
  24. Proficiency in leveraging data analytics and market insights to drive informed marketing decisions.
  25. Success in developing and executing innovative marketing campaigns that enhance customer acquisition and retention.
  26. Experience in customer segmentation, ROI analysis, and implementing data-driven marketing strategies.
  27. Agility to pivot strategies based on market dynamics and customer feedback. What's on Offer

    If you are a strategic thinker with a passion for driving growth through innovative marketing strategies in the FMCG sector, we invite you to apply. Join our journey to redefine excellence in dairy products and make a significant impact in the market.



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