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Head of Digital Marketing at a Healthy Snacks
4 months ago
Our client is a leading innovator in health-focused drinks and snacks. With a commitment to providing nutritious and delicious products. As we continue to expand our reach in Indonesia, we are seeking a visionary Head of Digital Marketing and Product Launch to drive our digital strategies and spearhead exciting product launches.
Job Description
Responsibilities:
Media Buying (ATL & Digital): Strategize and execute media buying across traditional (ATL) and digital platforms to maximize brand visibility and ROI.Campaign Management (ATL & Digital): Lead end-to-end campaign management from conceptualization to execution, ensuring alignment with brand objectives and KPIs.Quarterly Research (Qualitative and Quantitative): Conduct insightful market research to inform strategic decisions and optimize marketing efforts.E-Commerce Strategy Handling: Develop and implement strategies to enhance e-commerce performance, focusing on sales growth and brand awareness.Digital and Brand Strategic Planning: Formulate comprehensive digital and brand strategies aligned with company goals, encompassing innovation and market trends.Social Media Management: Oversee social media channels, crafting engaging content and leveraging platforms to strengthen brand presence.Website and Apps Management: Manage the company's digital assets, ensuring seamless user experience and optimal performance.SEO / SEM & Google Analytics: Utilize SEO/SEM techniques and Google Analytics insights to enhance online visibility and drive traffic.Event Management (Offline & Online): Plan and execute impactful offline and online events to enhance brand engagement and customer loyalty.Digital Partnership & Handling: Foster and manage strategic partnerships with digital platforms and stakeholders to drive collaboration and growth.Agency and Vendor Handling: Collaborate effectively with agencies and vendors, ensuring deliverables are met within budget and timeline.New Product Development: Drive innovation by spearheading new product development initiatives, from concept creation to market launch.Brand Ambassador / KOL / Influencer Management: Identify and manage relationships with key influencers and ambassadors to amplify brand messaging and reach.The Successful Applicant
Requirements:
At least 8 years of proven experience as a senior digital marketing role, preferably within the FMCG.Strong leadership skills with a track record of leading high-performing teams.In-depth knowledge of digital marketing trends, tools, and strategies.Exceptional analytical and problem-solving abilities.Excellent communication and interpersonal skills.Bachelor's degree in Marketing, Business Administration, or a related field What's on OfferBenefits:
Competitive salary and performance-based bonusesComprehensive healthcareOpportunities for career growthA collaborative and innovative work environment