Vp/ Svp of Enterprise Marketing

Jakarta, Jakarta

Work Type: Full Time

**Overview**:
As VP (or SVP) of Enterprise Marketing, you will serve as the CMO’s right-hand partner in leading and scaling the full go-to-market and brand engine for our enterprise business. You will oversee the **strategy and execution across all marketing functions** — including brand, demand generation, digital, social, creative, events, and field marketing — ensuring unified storytelling, operational excellence, and measurable business impact.

This is a senior leadership role for a seasoned marketing executive who can connect strategic vision to flawless execution. You will transform marketing into a high-performing, data-driven growth engine that bridges sales, product, and customer success.

**Key Responsibilities**:
**1. Strategic Marketing Leadership**:

- Partner with the CMO to define and operationalize the **global marketing strategy**, ensuring alignment with company growth priorities and regional GTM objectives.Own the **Enterprise GTM playbook**, ensuring consistent messaging, buyer journeys, and marketing tactics across all customer touchpoints.Translate company vision into quarterly and annual marketing plans that drive measurable outcomes in awareness, engagement, and pipeline creation.
- Manage budget, resource planning, and ROI analysis for all marketing initiatives, ensuring efficient allocation across teams and programs.

**2. Integrated Marketing Execution (Social, Digital, Creative, Events)**:

- Lead and unify the marketing functions responsible for **social media, digital channels, creative production, and events** — ensuring brand consistency and campaign synergy.
- **Social & Digital**: Oversee digital marketing performance (paid, owned, earned), content calendars, performance optimization, and community engagement across platforms (LinkedIn, YouTube, X, TikTok, etc.).
- **Creative**: Manage an internal creative studio or agency partners to deliver brand-aligned visuals, videos, and campaigns; ensure storytelling clarity and design excellence.
- **Events**: Lead the global and regional event strategy — from major flagship events (e.g., _Where’s The Fraud_, _Lightning Strike_) to CISO breakfasts, webinars, customer visits, and partner activations.
- Integrate all marketing channels into cohesive, insight-driven campaigns that move target audiences through awareness, consideration, and conversion.

**3. Enterprise Demand Generation & ABM**:

- Lead a **high-performing demand generation and ABM organization** that delivers qualified pipeline for enterprise and strategic accounts.Define the **ABM strategy** across Tier 1 and Tier 2 accounts, ensuring seamless coordination between marketing and sales touchpoints.Oversee end-to-end campaign orchestration — from creative concept to lead conversion — with clear funnel metrics and reporting.
- Implement a test-and-learn culture to continuously optimize acquisition cost, engagement, and conversion rates.

**4. Field, Partner & Regional Marketing**:

- Manage the **regional field marketing teams** to ensure local adaptation of global campaigns for key markets (Indonesia, Singapore).Establish and manage a **Quarterly Touchpoint Planner**, ensuring every strategic account is engaged through meaningful in-person and virtual experiences — customer visits, CISO breakfasts/webinars, social tables, and executive dinners.
- Drive **partner co-marketing initiatives** with system integrators, resellers, and technology partners to extend reach and accelerate joint pipeline generation.

**5. Brand & Thought Leadership**:

- Strengthen the company’s position as a **category leader** in digital trust, identity, and fraud prevention.Partner with the CMO to develop and execute **executive visibility programs**, keynotes, and thought leadership content.Oversee production of **brand content** — videos, case studies, articles, and microsites — ensuring alignment with core narratives and consistent tone across all channels.
- Collaborate **PR and analyst relations** to amplify earned visibility and position the brand as an innovation leader globally.

**6. Marketing Operations, Analytics & Systems**:

- Build and oversee a **robust marketing operations framework**: campaign tracking, attribution modeling, lead management, and revenue reporting.Align closely with **Sales Operations** to define the marketing-to-sales handoff, pipeline scoring models, and performance dashboards.Optimize the **marketing technology stack** (CRM, automation, ABM platforms, analytics, and content tools) to enable scalable and transparent operations.
- Define and report on KPIs that connect marketing performance to business outcomes — from awareness and engagement to pipeline velocity and revenue contribution.

**7. Cross-Functional & Organizational Leadership**:

- Serve as the **executional counterpart to the CMO**, translating strategic direction into integrated programs that deliver measurable business results.Partner with **Product Marketi