Marketing Manager

One of Bali’s eco-conscious, activewear brands is looking for a Marketing Manager to bring essence to life through every garment, customer touchpoint, and brand experience.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum seven years of progressive marketing experience, with at least two years in a leadership role.
- Proven track record in successfully managing influencer collaborations, social media strategies, and brand storytelling.
- Strong experience in managing agencies, freelancers, and creative teams.
- Solid knowledge of paid media strategies, digital campaigns, and performance analytics.
- Prior experience in the fashion, lifestyle, or sustainability-driven industry is highly preferred.
- Exceptional communication, leadership, and project management skills.
- Strategic thinker with strong commercial acumen, able to balance creativity with data-driven decision making.
- Passionate about sustainability, wellness, and conscious living, with values aligned to the brand’s mission.

**Key Responsibilities**
- Develop and execute comprehensive annual and quarterly marketing strategies, aligned with company growth targets.
- Lead, mentor, and inspire a multidisciplinary marketing team, fostering creativity, collaboration, and accountability.
- Establish clear Key Performance Indicators (KPIs) for each marketing pillar and track progress.
- Prioritise high-ROI activities, ensuring good use of team resources and budget.
- Design and maintain sales funnel optimisation strategies across all channels.
- Oversee the smooth execution of marketing campaigns across all digital, social media, and traditional channels, ensuring they are on-brand, on-time, and within budget.
- Provide strategic oversight for the Collaborations & Partnerships pillar (influencer marketing), ensuring strong ROI and effective systems.
- Guide the Brand & Content pillar to ensure cohesive brand storytelling across all channels (social media, campaigns, photoshoots).
- Manage Graphic Design priorities, maintaining consistent brand identity across all visual touchpoints.
- Guide and manage the relationship with our Ads Agency, ensuring campaigns are well-optimised and aligned with brand and business objectives.
- Proactively identify and address talent needs to support future growth and team expansion.
- Empower direct reports to take ownership and lead their respective areas of responsibility.
- Conduct regular 1-on-1 meetings to provide constructive guidance, assess individual performance, and address challenges.
- Actively participate in performance reviews for team members, delivering valuable feedback and setting clear goals for continuous improvement.
- Play a key role in the hiring and growth processes, including identifying talent needs, conducting interviews, and making decisions on team structure.
- Foster a collaborative, creative, and results-driven team culture that aligns with the company's vision and values.
- Oversee performance tracking and reporting, consolidating insights from influencer campaigns, organic content, and paid media.
- Conduct in-depth analysis of campaign performance and ROI, providing actionable insights and data-driven recommendations for continuous improvement.
- Use data to inform all strategic decisions and continuously refine our marketing approach.
- Evaluate the cost-effectiveness of influencer collaborations and content production.
- Oversee the day-to-day operations of the marketing department, ensuring all campaigns are executed effectively and align with the overarching brand strategy.
- Use data-driven insights and customer feedback to continuously optimise campaigns, enhancing customer acquisition, engagement, and retention.
- Develop campaigns specifically designed to support sales objectives and drive conversions.
- Regularly conduct A/B testing to refine strategies for content, design, and targeting, ensuring good effectiveness.
- Ensure all marketing communications reflect the company's mission, values, and aesthetic, guided by the Creative Director.
- Strategically balance brand-building initiatives with revenue-driving campaigns.
- Maintain awareness of industry and cultural trends relevant to our audience.
- Take ownership of the marketing budget, ensuring cost-effective allocation across all channels.
- Regularly assess resource allocation and adjust based on campaign performance and evolving business needs.
- Allocate resources effectively between marketing initiatives and sales support activities.
- Track and optimise marketing spend based on sales performance metrics.
- Collaborate with the finance team to ensure smooth budgetary processes.
- Work closely with the Design, Product, Sales, and Operations teams to ensure good alignment of launches, messaging, and priorities.
- Ensure all marketing assets are well-prepared and aligned for new collections and campaigns.

**Benefits**:
Salary according to experience + BPJS

Kita