Product Marketing Specialist

1 week ago

Jakarta, Indonesia Populix Full time

**About us**:
Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to better understand the preferences of Indonesian consumers. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on Indonesian consumers being super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.

**About the Role**:
We're seeking a dynamic Product Marketing Specialist to lead the go-to-market strategy for an exciting new product at Populix. This role involves launching an innovative solution that leverages cutting-edge AI technology and our extensive data capabilities to transform how businesses conduct research and gather insights.

**Key Responsibilities**:

- ** Product Positioning & Messaging**
- Develop compelling product positioning that differentiates our new solution in the market research and insights space.
- Create clear value propositions highlighting unique technological capabilities and data advantages.
- Craft messaging frameworks that resonate with various customer segments, including researchers, analysts, and business decision-makers.
- ** Go-to-Market Strategy**
- Design and execute comprehensive launch strategies for new features and product updates.
- Create detailed customer journey maps and identify key touchpoints for product adoption.
- Lead tech product launch end-to-end, owning rollout strategy and performance metrics (adoption, engagement, and retention) in each stage.
- ** Market Research & Competitive Analysis**
- Conduct ongoing competitive analysis of research tools, data platforms, and emerging technologies in the insights space.
- Gather and analyze customer feedback, usage patterns, and market trends to inform product development and positioning.
- Monitor industry developments in technology, market research, and data analytics sectors.
- ** Cross-functional Collaboration**
- Partner closely with product, engineering, and data science teams to understand technical capabilities and translate them into market-friendly benefits.
- Work with customer success teams to develop retention strategies and expansion opportunities.

**Requirements**:

- ** Education & Experience**
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 2-3 years of product marketing experience, preferably in SaaS, AI/ML, or market research industries.
- Proven track record of successfully launching and marketing technology products.
- ** Technical Skills**
- Experience with market research methodologies and data analysis tools.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Excellent data visualization and presentation skills.
- ** Core Competencies**
- Have experience in managing product portfolio (manage lifecycle, allocate resources, and identify market fit.
- Experience in competitive analysis and market positioning.
- Project management skills with the ability to handle multiple initiatives simultaneously.
- Strategic thinking with strong analytical and problem-solving abilities.
- Exceptional written and verbal communication skills with the ability to explain complex technical concepts to diverse audiences.
- Creative mindset with attention to detail and a results-oriented approach.
- ⁠Out of the box, resourceful, and grit to push through.

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