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Digital Performance Marketing Specialist
2 weeks ago
**We're Hiring: Digital Performance Marketing Specialist**
Are you ready to manage high-impact digital campaigns that not only drive leads but also transform lives through education? Join Gentem Indonesia, where innovation, learning, and global ambition meet. We empower individuals of all ages to thrive — and your digital strategies will be at the heart of that mission.
**✨**What You'll Be Doing**:
- Strategize, manage, and optimize paid media campaigns on **Meta (Facebook/Instagram), Google Ads, TikTok Ads**, and potentially other emerging platforms.
- Analyze campaign performance (CPR, CAC, ROAS, CTR, CVR, etc.) and translate data into **clear insights** and **optimization actions**.
- Work closely with **content and creative teams** to develop ads that are not just eye-catching, but high-converting and platform-specific.
- Write or guide the creation of **strategic creative briefs**, aligning message, visuals, and funnel objectives.
- Conduct **A/B testing** on creatives, copy, landing pages, and audience targeting to find scalable winners.
- Collaborate with funnel and automation teams to ensure **lead nurturing and conversion** processes are aligned with ad strategies.
- Stay on top of trends, algorithm changes, and platform updates to keep us ahead of the curve.
**What We're Looking For**:
- Minimum **2 years of hands-on experience** running and optimizing paid media campaigns across Google, Meta, and TikTok (portfolio or case study appreciated).
- Strong analytical mindset — fluent in using **Google Analytics, Meta Ads Manager**, TikTok Business Center, and other relevant platforms.
- Ability to extract **insights from data**, not just reports, and communicate them clearly to both creative and strategic stakeholders.
- Experience working with **creative teams** to guide copy and visual direction based on audience behavior and platform dynamics.
- Solid understanding of marketing funnels, **lead generation**, and **conversion strategy**.
- Proactive, results-oriented, and excited to work in a dynamic, purpose-driven team.
- Bonus: Experience with **landing page optimization**
About Gentem:
Gentem Indonesia Lifelong Learning (GILL) Group is focused on cultivating lifelong learning from an early age to enhance competitiveness in Indonesians. Through partnerships with world-leading content providers, GILL delivers premium learning outcomes across its brands - Wall Street English, CuriooKids, and INDIES to both retail and corporate customers online and in-center.
Ready to Make Your Mark?
