Performance Marketing Specialist

**About Us**

INDICO is Telkomsel’s subsidiary focusing on creating values in developing Indonesia’s digital ecosystem. As a digital ecosystem enabler, INDICO plays a strategic role both as a platform company and a holding company. As a platform company, INDICO strives to create non-telecom value by enhancing user experience of Telkomsel and INDICO Group services. Currently, INDICO is building three business platforms through a B2B2C model: INDICO Commerce (digital product transaction solution), INDICO Engage (marketing solution), and INDICO DataHub (data solution). As a holding company, INDICO nurtures vertical businesses across sectors: Fita (health tech), Kuncie (edtech), Majamojo (game publishing), and Digital Food Ecosystem (agritech). By harnessing telecom’s commercial and technological assets, INDICO aspires to create a new economy, empowering Indonesians and enabling businesses across sectors to advance Indonesia's digital economy.

**About The Role**

**What you will do, but not limited to**:

- Expert in managing app campaigns across major digital advertising platforms, including LinkedIn Ads, Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Search (SEM/SEO) & Programmatic on e-commerce or consumer goods industry, and other relevant channels, with a focus on driving client/user acquisition, increasing client/user engagement and conversion, as well as achieving measurable growth including its digital marketing technology tools (Google Tag Manager, MMP, etc)
- Proficient in implementing retargeting strategies on Self-Reporting Networks (SRN) and partner networks to re-engage users effectively and maximize campaign ROI/ROAS.
- Skilled in enhancing brand awareness within the digital ecosystem by creating impactful campaigns that increase visibility, drive traffic to websites or apps, and generate high-quality leads.
- Capable of designing, executing, and analysing experiments and A/B tests to optimize conversion rates, improve user experiences, and refine marketing strategies.
- Strong analytical expertise with the capability to connect data to data studio or related marketing analytical tools to evaluate the end-to-end customer journey across various marketing channels and touchpoints, identifying opportunities to improve performance and customer satisfaction.
- Committed to staying current with emerging trends, technologies, and best practices in digital marketing, SEO/SEM, and performance advertising to ensure campaigns are innovative and competitive. Experienced in cross-functional collaboration, working seamlessly with diverse teams to align efforts and achieve organizational goals.

**Requirements**:

- Bachelor's degree majoring in economics, marketing, communication, business major, or equivalent experience.
- Minimum of 3-6 years of hands-on experience preferably in media planning/buying agency, B2B/B2C Tech, E-commerce industry and experience in managing and optimizing digital advertising campaigns across platforms such as LinkedIn Ads, Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Search (SEM) & Programmatic on e-commerce or consumer goods industry, and other relevant channels with a proven track record of driving results.
- Skilled in data analysis and performance measurement, with the ability to interpret complex advertising metrics, identify trends, and develop actionable insights to improve campaign effectiveness and ROI/ROAS.
- Strong creative abilities to conceptualize, develop, and implement compelling ad creatives that align with brand objectives and effectively engage audiences across diverse platforms.
- Excellent communication and collaboration skills, enabling seamless coordination with cross-functional teams to ensure cohesive and impactful campaign execution.
- Willingness to learn and a can-do attitude individual.

**Benefits**
- Attractive total compensation of salary, festive allowance, and annual bonus
- Private Health Insurance
- Working device provided
- Employee Development Program
- Flexible Working Arrangement
- Culture programs
- Mental Health & Well-being program
- Various club and Engagement activities
- Anniversary Leave