Public Relations Manager

2 days ago

Jakarta, Indonesia Inchcape Full time

**What you'll do**:
To develop, manage, and execute strategic public relations initiatives that enhance the visibility, reputation, and market positioning of the company’s **multiple automotive brands.** This role ensures alignment with corporate marketing objectives, builds strong media and stakeholder relationships, and safeguards the company’s reputation through effective communications and crisis management.

**PR Strategy & Brand Communication**

Develop and implement strategic PR plans for Multi Brand within the portfolio, ensuring alignment with overall corporate objectives.

Maintain consistency of messaging across all communications channels.

**Media & Influencer Relations**

Build and maintain strong relationships with journalists, media outlets, and industry influencers.

Serve as the primary spokesperson for brand-related communications when required.

**Event & Campaign Support**

Manage PR activities for product launches, sponsorships, exhibitions, and community engagement events.

Ensure maximum media exposure and brand visibility at all key events.

**Corporate Communications & Crisis Management**

Protect and enhance the company’s reputation through proactive corporate communications.

Develop and implement crisis communication protocols and act as a key contact during critical issues.

**Digital PR & Analytics**

Collaborate with the digital marketing team to execute integrated PR campaigns across online platforms.

Monitor PR effectiveness, analyse media coverage, and provide actionable insights.

**Reporting & Insights**

Deliver timely, data-driven PR performance reports to the Country Marketing Director.

Recommend strategic improvements based on performance analysis and market insights.

**Skills and Experience Required**:

- Proven track record in media relations, event management, and crisis communication.
- Strong background in managing multiple brands simultaneously, with the ability to differentiate and tailor communication strategies per brand.
- Strong track record in managing media relations, press events, product launches, and crisis communication.
- Experience collaborating with senior management and cross-functional teams to align PR efforts with overall business objectives.

**About You**:

- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5-7 years of PR experience, preferably in the automotive industry or managing multiple brands.
- Proficiency in PR management tools, media monitoring platforms, and social listening tools.

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