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Sr. Performance Lead

2 weeks ago

Jakarta, Indonesia Amartha Full time

**Responsibilities**:

- Develop and oversee overall performance marketing strategy
- Create strategy and optimization for Google Ad campaigns (SEM)
- Create strategy and optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
- Supervise the paid listings on third party websites and media partners
- Supervise all performance tracker and measure all marketing campaigns
- Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and asset

**Requirements**:

- Should have at least 5 years of experience as Project Manager, Campaign Planner, Product Marketing, or other relevant roles
- Proficient in spoken and written English
- Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
- Proficient with digital marketing tools i.e. mailchimp, mix panel, insider sms tools, etc
- Google Ads Search and Display certified
- GAIQ certified
- Google Tag Manager
- Strong proven track record for managing millions in ad spend
- Self-driven
- Degree in Marketing communications or equivalent
- Past relevant experience in the Financial industry/fintech is highly valued