Performance Marketing Lead

5 days ago

Central Jakarta Jakarta, Indonesia EUROMEDICA GROUP Full time 120,000,000 - 200,000,000 per year

We are looking for a strategic and results-driven Performance Marketing to lead our online marketing efforts and drive quality leads for our  services. This role requires a data-savvy leader who can craft, execute, and optimize marketing strategies to enhance brand visibility, customer engagement, and lead generation.

Key Responsibilities:

Lead Generation & Campaign Strategy

  • Develop and implement digital marketing strategies aimed at generating high-quality leads across multiple brands.
  • Design performance marketing campaigns on platforms such as Google Ads, Meta Ads, and programmatic advertising.
  • Collaborate with the sales and customer service teams to ensure lead quality aligns with business needs.

Content Strategy & Brand Building

  • Oversee content creation, ensuring it aligns with the brand voice and appeals to target audiences.
  • Manage and optimize websites, landing pages, and digital content to improve SEO performance.
  • Drive engagement through creative social media campaigns, video marketing, and influencer partnerships.

Data Analysis & Optimization

  • Monitor, analyze, and report on campaign performance, using insights to optimize results.
  • Implement A/B testing and conversion rate optimization strategies for continuous improvement.
  • Track and measure ROI across campaigns and ensure alignment with KPIs.

Team Collaboration & Management

  • Lead and mentor a team of digital marketing specialists and external agencies.
  • Collaborate with product, operations, and sales teams to ensure unified marketing strategies.

Innovation & Trend Monitoring

  • Stay updated on digital marketing trends and implement cutting-edge strategies.
  • Experiment with emerging channels and tools to find innovative ways to reach and convert customers.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.

  • Minimum 3-5 years of experience in performance marketing/ digital marketing, with a proven track record of successful digital campaign management

  • Proven track record in performance marketing, lead generation, and SEO/SEM.

  • Experience in the beauty, medical, aesthetic or retail industry is preferred.

  • Proficiency in digital marketing tools like Google Analytics, Google Ads, Meta Business Suite, HubSpot, or similar.

  • Experience with CRM systems and lead nurturing strategies.

  • Strategic thinker with a strong analytical mindset.

  • Excellent communication, leadership, and collaboration skills.
  • Ability to thrive in a fast-paced, agile work environment.

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