Performance Marketing Lead

2 weeks ago

North Jakarta Jakarta, Indonesia Jet Commerce Full time

Jet Commerce is the one-stop-solution for your e-commerce business development. We act not only as brands' sales drive engine, but also as their marketing propaganda frontier. Our services includes Store Operation, Digital Marketing, Creative Design, Photo and Video, Customer Relation Management, Omnichannel system and Fulfillment.

We have now based in few of the fastest growing e-commerce countries being Indonesia, Vietnam, Thailand, Philippines, China and Malaysia.

Position: Performance Marketing Lead

What You'll Do:

1. Performance Marketing

  • Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and e-commerce marketplace ads (Shopee, Tokopedia, Lazada).
  • Manage campaign objectives such as ROAS, ROI, CPA, CPL, and conversion rate.
  • Conduct A/B testing for creatives, audiences, placements, and bidding strategies.
  • Monitor daily/weekly performance and provide actionable insights for improvement.
  • Ensure accurate tracking setup using GA4, pixels, UTM parameters, and conversion events.
  • Develop strategies to improve landing page performance and user journey.
  • Manage marketing budgets efficiently to maximize ROI.
  • Prepare performance reports (daily, weekly, monthly) with recommendations for scaling.

2. Affiliate & KOL Management

  • Lead the onboarding, coordination, and performance management of affiliates, KOLs, and creators.
  • Build and maintain a strong, active network of affiliates and content partners.
  • Negotiate deliverables, pricing, and campaign agreements.
  • Oversee end-to-end campaign administration including agreements, quotations, invoices, and payment tracking.
  • Ensure content produced by affiliates/KOLs aligns with creative briefs and brand guidelines.
  • Track and analyze affiliate campaign results and provide optimization plans.

3. Collaboration & Leadership

  • Work closely with Business, Brand, Creative, Marketplace, and Data teams to align messaging, creative assets, and analytics.
  • Provide clear insights and recommendations for scaling successful campaigns.
  • Support cross-team initiatives by sharing performance data, market trends, and consumer insights.
  • Lead weekly performance updates and share optimization plans with internal stakeholders.
  • Mentor junior team members when needed and support overall marketing workflow improvements.

What We're Looking For:

  • Bachelor's Degree in Marketing, Business, Communication, or a related field.
  • 3–5 years of hands-on experience in Performance Marketing, preferably in e-commerce.
  • Strong experience with paid ad platforms: Google Ads, Meta Ads, TikTok Ads, and marketplace advertising.
  • Experience managing Affiliate/KOL or influencer-driven campaigns is a strong advantage.
  • Strong analytical skills and proficiency in Excel/Google Sheets.
  • Excellent communication skills in English (written and verbal).
  • Highly organized, proactive, and comfortable working in a fast-paced environment.
  • Up-to-date with digital marketing trends, social commerce developments, and platform algorithms.
  • Experience in the platforms or brands is a plus.

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