Strategic Planner Lead

7 days ago

Jl Letjen Suprapto RTRW Cempaka Putih Jakarta Central Jakarta Indonesia StickEarn Full time

Job Opportunity: Strategic Planner Lead at StickEarn
About StickEarn
StickEarn is an advertising technology company on a mission to transform Out-of-Home (OOH) advertising through technology, data, and creativity. We empower brands, agencies, and media owners to create impactful advertising experiences across Indonesia.
We are looking for a Strategic Planner Lead—a dynamic combination of creative storyteller and data-driven thinker. This role will bridge insights, creativity, and strategy to design campaigns that don't just look great but deliver measurable business impact.
What You'll Do
  • Develop Integrated Media Strategies: Craft consultative campaign strategies that align with client objectives, audience behaviors, and industry trends, leveraging both creativity and data.
  • Insight to Creativity: Translate market research, data, and audience insights into compelling campaign ideas and proposals that resonate with brands.
  • Thought Partnership: Act as a strategic advisor to sales and clients—asking the right questions, challenging assumptions, and providing innovative media solutions.
  • Creative Planning: Work closely with creative and campaign teams to design cross-channel plans (OOH, DOOH, experiential, and multi-channel) that are both impactful and measurable.
  • Market & Category Analysis: Conduct competitor analysis, category deep-dives, and cross-market evaluations to sharpen campaign recommendations.
  • Team Leadership: Lead, mentor, and upskill a team of 3–4 media planners, guiding them to adopt a consultative, insight-led, and creative approach in every client proposal.
  • Cross-Functional Collaboration: Partner with sales, supply, creative, and research teams to create holistic campaign strategies.
  • Budget Management: Manage campaign budgets with accountability, ensuring efficiency while maximizing campaign impact.
  • Measurement & Learning: Build frameworks to evaluate campaign success, create post-campaign reports, and provide recommendations for optimization.
  • Trendspotting: Continuously track OOH, DOOH, and marketing innovation trends, bringing new ideas and approaches that keep StickEarn ahead.
What We're Looking For
  • Bachelor's degree in Advertising, Marketing, Communication, Business, Statistics, or related fields.
  • 5+ years of experience in strategic planning, media planning, or brand strategy—agency or adtech background preferred (OOH/DOOH experience is a plus).
  • Strong analytical ability: able to interpret data, research, and attribution models, then turn them into actionable strategies and compelling stories.
  • Creative thinker with proven ability to develop innovative, insight-driven campaign ideas.
  • Hands-on experience with media planning tools, research frameworks, and audience insights platforms.
  • Skilled at consulting and presenting strategies to senior stakeholders and decision-makers with confidence and clarity.
  • Proven leadership and mentoring skills, with experience guiding and growing a small team.
  • Excellent communication skills in English and Bahasa Indonesia, both written and spoken.
  • Strong understanding of advertising trends in Indonesia and globally, especially in OOH, DOOH, and integrated campaigns.
  • Naturally curious, collaborative, and consultative mindset—always looking for new ways to push strategy forward.
What We Offer
  • Flexibility with our hybrid working setup
  • Private insurance to keep you covered
  • Training budget & laptop ownership program to boost your productivity & growth
  • Competitive compensation package with performance bonus.
  • Flexible & anniversary leaves to support work-life balance and celebrate milestones
If you're a strategic thinker with a creative edge and a passion for turning data into impactful campaign ideas, we'd love to meet you. Join us at StickEarn and help shape the future of OOH advertising
*Only shortlisted candidates will be contacted.

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