Head of TikTok GO Agency

7 days ago

Jakarta, Jakarta, Indonesia ENTROPI Full time $60,000 - $120,000 per year

Company Description

ENTROPI is a creator-commerce growth company operating across TikTok's ecosystem. We help Local Services brands (Food & Beverage, QSR, Travel/Leisure) acquire customers through scalable creator programs, performance content, and campaign operations. We combine agency execution with productized SOPs and data-driven playbooks.

Why ENTROPI

  • Own a market: lead Indonesia Local Services for a high-velocity TikTok ecosystem business.

  • Build systems, not one-offs: turn wins into playbooks used across cities and categories.

  • High-leverage environment: direct access to leadership, fast decisions, and resources to scale creator and merchant programs.

  • Global exposure: collaborate with cross-border teams and brands.

Role Description

  1. Team & Organization (Indonesia)

  2. Hire, onboard, and lead a local team (recruiting, operations, content QA, merchant coordination, settlement).

  3. Establish clear roles/SLA, weekly cadences, and SOPs spanning: planning → production → review → publish → boost → post-mortem → settlement.

  4. Drive a metrics-literate culture: dashboards for daily/weekly reviews and continuous improvement.

  5. Creator Engine (Acquisition → Enablement → Activation)

  6. Build multi-channel creator sourcing: in-platform pools, social/media groups, referrals, and programmatic challenges.

  7. Run weekly onboarding bootcamps (30–60 min): hooks, value propositions, path-to-purchase, redemption flows; provide script templates and asset packs.

  8. Operate task-based programs (daily posts, spike tasks, campaign tasks), leaderboard incentives, quality gates, and re-activation playbooks.

  9. Merchant & Partnership Development (Local Services)

  10. 0→1 identify and sign priority partners in Food/QSR/Travel; shape category and city coverage.

  11. Co-create integrated content + conversion plans (short video, LIVE, creator matchmaking, event placements, bundles/coupons) and manage end-to-end delivery.

  12. Maintain senior relationships; turn wins into repeatable, cross-city playbooks.

  13. Growth & Campaigns

  14. Translate platform moments (e.g., year-end, 12.12, weekday vs. weekend flash sales) into city × category × creator production calendars.

  15. Build the three "weapons": Hook Product Pool, Exclusive Deals list, Combo/Coupon bundles; pilot LIVE formats and scale what works.

  16. Publish "Playbooks": Activity Cards, City Kits, Category Kits for replication.

  17. Process, Data, and Governance

  18. Maintain content/brand safety, creator compliance, and settlement accuracy with one-strike-back controls where needed.

  19. Standardize forms, QA checklists, and feedback loops with BD/Ads/Finance/IT.

Qualifications

Minimum

  • Bachelor's degree; meaningful experience in Local Services (Food, QSR, Travel/Leisure), e-commerce, or short-form video/creator ecosystems.

  • Track record in business development, account/partner management, or operations—owning outcomes end-to-end.

  • Working proficiency in
    English
    and
    Bahasa Indonesia
    .

Preferred

  • Team leadership experience with hiring, coaching, performance management, and SOP implementation.

  • Hands-on with creator/influencer operations, short-video/LIVE conversion mechanics, and campaign orchestration.

  • Strong stakeholder skills (negotiation, relationship management, problem solving) and comfort with fast iteration.

How to Apply

Please apply on LinkedIn with your CV and links to representative campaigns (creator programs, LIVE pilots, or Local Services growth projects). Briefly describe your role, the playbook you built, and the outcomes.

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