Social Media Specialist

1 day ago

Yogyakarta, Yogyakarta, Indonesia Photomatics Group Full time

Photomatics is an automatic photo machine services company established in 2017. We have partnered with coffee shops and communal spaces in more than 24 cities, operating 150+ branches, and collaborated with 50+ brands and events.

We are looking for a Social Media Specialist to manage and develop personal social media accounts aligned with personal branding objectives and company values. This role focuses on content planning, execution, engagement, and maintaining a strong and positive digital presence.

Responsibilities

  • Develop and execute social media strategies focused on personal branding.
  • Plan and manage content calendars for personal social media accounts.
  • Create content ideas, captions, and storytelling aligned with the account owner's personality and positioning.
  • Edit and prepare video content to ensure quality, consistency, and alignment with the personal branding strategy.
  • Publish and manage content across relevant social media platforms.
  • Monitor and respond to comments and direct messages professionally.
  • Track performance metrics such as engagement, reach, and follower growth.
  • Prepare regular performance reports and insights.
  • Stay updated on social media trends, platform algorithms, and digital culture.
  • Maintain the reputation and digital image of the account owner.
  • Manage and coordinate the account owner's personal schedule related to public activities such as talk shows, seminars, panel discussions, brand appearances, and other public engagements.

Qualifications

  • Bachelor's degree in Communications, Marketing, Digital Media, or related fields.
  • Proven experience as a Social Media Specialist or similar role.
  • Experience managing personal, creator, or brand-led social media accounts.
  • Strong copywriting and storytelling skills.
  • Creative mindset with strong content and visual sense.
  • Good understanding of social media platforms, analytics, and trends.
  • Ability to work independently and manage multiple tasks.
  • Comfortable working in a fast-paced and deadline-driven environment.

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