Social Media Strategist

2 weeks ago

Yogyakarta, Yogyakarta, Indonesia PT. SATYALAKSANA SANGKALA ADIKARIM PERKASA Full time

Kualifikasi :

Minimal S1 di bidang Komunikasi, Marketing, Public Relations, atau bidang terkait.

Pengalaman minimal 1–2 tahun di bidang social media, digital marketing, atau content strategy.

Pengalaman mengelola media sosial brand menjadi nilai tambah.

Memahami cara kerja berbagai platform media sosial (Instagram, TikTok, Facebook, X, LinkedIn, YouTube).

Mahir membuat dan membaca social media analytics (Insights, Meta Business Suite, TikTok Analytics, dll.)

Memahami perencanaan konten, copywriting, dan basic design (Canva/Photoshop).

Menguasai strategi kampanye digital dan optimasi konten

Kreatif dan up-to-date dengan tren digital

Kemampuan berpikir strategis & problem-solving.

Jobdesc :

- Menyusun strategi media sosial untuk meningkatkan brand awareness, engagement, dan conversion.

  • Membuat content plan dan kalender konten bulanan.

  • Menentukan tone, style, dan arah konten sesuai target audiens.

  • Melakukan riset tren, kompetitor, dan insight audiens.

  • Menganalisis performa konten dan strategi (engagement rate, reach, growth).

  • Merencanakan dan menjalankan campaign digital (launching, promo, event, awareness)

  • Memantau interaksi audiens dan memberikan rekomendasi respon

  • Menjaga reputasi dan konsistensi brand di sosial media

  • Mencari peluang kreatif untuk meningkatkan engagement dan visibilitas.

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