Social Media

3 days ago

Yogyakarta, Yogyakarta, Indonesia PT Adibayu Gajah Semakmur Full time

Tugas & Tanggung Jawab Utama

  1. Menyusun strategi social media untuk meningkatkan brand awareness, engagement, dan conversion.
  2. Membuat perencanaan konten bulanan (content calendar) sesuai branding, target audiens, dan tujuan kampanye.
  3. Melakukan riset tren, insight audiens, behavior, kompetitor, serta peluang konten di TikTok, Instagram, YouTube, dan platform lainnya.
  4. Berkolaborasi dengan tim design, video, dan copywriting untuk menghasilkan konten yang kreatif dan relevan.
  5. Mengelola aktivitas harian social media: posting, caption, hashtag, jadwal upload, dan monitoring komentar.
  6. Menganalisis performa konten (reach, engagement, view, conversion) dan memberikan rekomendasi strategi lanjutan.
  7. Membuat dan mengoptimalkan campaign berbayar (ads) bekerja sama dengan digital marketing specialist (jika ada).
  8. Mengembangkan ide campaign, aktivasi digital, serta kolaborasi dengan influencer/KOL.
  9. Mengelola image dan tone perusahaan di media sosial agar tetap konsisten dengan brand guideline.
  10. Menyusun laporan hasil social media bulanan dan strategi improvement.

Kualifikasi yang Dibutuhkan

  1. Pendidikan minimal S1 dari jurusan komunikasi, marketing, digital media, atau bidang terkait.
  2. Memiliki pengalaman minimal 1 tahun sebagai Social Media Strategist, Social Media Specialist, atau Digital Marketing (lebih disukai untuk brand FMCG, beauty, herbal, atau lifestyle).
  3. Memahami strategi konten untuk Instagram, TikTok, Facebook, dan YouTube.
  4. Paham analisa data social media (Insight, Analytics, Ads Manager).
  5. Memiliki kemampuan riset tren & audiens, storytelling, dan creative thinking.
  6. Terbiasa membuat content plan dan campaign digital.
  7. Memiliki kemampuan komunikasi dan koordinasi yang baik.
  8. Up-to-date dengan tren media sosial, gaya komunikasi, dan format konten terbaru.
  9. Bonus poin jika mampu bekerja sama dalam produksi konten (shooting, script, ide kreatif).

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