Brand Development

3 days ago

Purbalingga Central Java, Indonesia Erdigma Indonesia Full time

About The Role
PT Erha Idea Cipta Karsa The principal company of Erdigma Group, dedicated to driving brand-led innovation through high-standard research, consumer insight, and product-development excellence. We serve as the strategic innovation hub behind Erdigma Group's brands where creativity, scientific understanding, and fast execution come together to build strong, market-leading products. Why You Should Join as a Brand Development Specialist? Lead the front-end innovation process from consumer insight to product concept, Collaborate with R&D, manufacturing partners, and marketing teams to bring concepts to life.

Key Responsibilities

  • Conduct market, category, and consumer research to identify opportunities and unmet needs.
  • Develop strong product concepts, claims, and value propositions aligned with brand positioning.
  • Translate consumer insights into clear product briefs for R&D and manufacturing partners.
  • Work with internal teams and OEM partners during sampling, formulation alignment, and feasibility reviews.
  • Drive packaging direction, ensuring alignment with brand identity and consumer expectations.
  • Coordinate regulatory submissions (BPOM), documentation, and labeling alignment in partnership with the regulatory team.
  • Collaborate with Brand Marketing for launch readiness and go-to-market excellence.
  • Review post-launch data, consumer feedback, and competitive performance to refine future innovations.

Qualifications

  • Bachelor's degree in Marketing, Business, Pharmacy, Chemistry, Food Technology, or related fields.
  • Minimum 2 years of experience in brand development, product management, innovation, or NPD within FMCG/beauty industries.
  • Strong understanding of consumer research, market trends, and product concepting.
  • Excellent project management and cross-functional collaboration skills.
  • Ability to connect consumer insight → product idea → brand proposition → execution.
  • Analytical, structured, and comfortable working in fast-paced environments.
  • Willing to relocate to Purbalingga; candidates from the Barlingmascakeb region are preferred.

Requirements

  • Proven experience working with creative, marketing, or R&D teams in product development projects.
  • Ability to create structured product briefs, concept boards, or claim frameworks.
  • Familiarity with BPOM, labeling rules, and regulatory documentation (preferred but not mandatory).
  • Strong understanding of FMCG, consumer behavior, and category dynamics.
  • Comfortable conducting desk research, competitor analysis, and consumer insight exploration.
  • Strong communication and presentation skills to articulate product concepts and strategies.
  • High ownership mindset, proactive problem-solving, and ability to manage multiple projects simultaneously.

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