Digital Marketing Specialist

6 days ago

Central Jakarta Jakarta, Indonesia PT Hashmicro Solusi Indonesia Full time 4,000,000 - 8,000,000 per year

Join HashMicro, a leading software development company revolutionizing the business landscape. We specialize in providing customized and scalable software solutions tailored to specific industries, including ERP, CRM, HRM, and inventory management systems.

With a focus on simplicity and user-friendliness, our solutions empower businesses to optimize operations, make data-driven decisions, and achieve success. Join our team of dedicated professionals, and be part of a supportive and innovative environment where your skills are valued, and you can make a meaningful impact on the industry.

We are seeking an experienced and results-driven Digital Marketing Specialist with experience in the B2B industry to join our dynamic team. As a Digital Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies to drive lead generation and contribute to the growth of our business.

Responsibilities:

  • Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Email Marketing to generate high-quality leads and improve conversion rates.
  • Conduct market and audience research to identify campaign opportunities, target segments, and content angles that resonate with the audience.
  • Monitor daily ad performance, analyze campaign data, and make optimization recommendations to improve ROI and reduce cost per lead.
  • Develop ad creatives (copies, visuals, and CTAs) in collaboration with the creative team to ensure consistent messaging and strong audience engagement.
  • Manage campaign budgets, bidding strategies, and performance tracking across multiple platforms.
  • Build and manage email marketing campaigns, including segmentation, automation, and performance reporting.
  • Stay up-to-date with the latest trends, tools, and best practices in paid advertising and email marketing.
  • Provide regular performance reports and insights to the marketing team and management.
  • Support experimentation with new content formats, audiences, and targeting strategies to enhance lead generation outcomes.

Requirements:

  • Bachelor's degree in Marketing, Business, Communication, or related fields.
  • Internship or 1–2 years of experience in digital marketing, particularly in running Meta Ads, TikTok Ads, or Email Marketing.
  • Basic understanding of ad metrics (CTR, CPC, CPA, ROAS) and ability to interpret campaign performance data.
  • Strong written and verbal communication skills.
  • Creative mindset with attention to detail in content and campaign execution.
  • Able to work independently and collaboratively in a fast-paced environment.
  • Passionate about digital marketing trends and eager to learn new tools and platforms.
  • Familiarity with email marketing tools (e.g., Mailchimp, HubSpot, or similar) is a plus.
  • Certifications in Meta Ads or digital marketing are a plus.

Preferred Qualifications:

  • Have prior exposure to Google Ads.

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