Digital Marketing Specialist

5 days ago

Central Jakarta Jakarta, Indonesia SmilePay Full time 800,000 - 1,200,000 per year

Deskripsi Pekerjaan

Digital Marketing Specialist bertanggung jawab untuk merancang, mengimplementasikan, dan mengoptimalkan strategi pemasaran digital di berbagai kanal online guna meningkatkan brand awareness, traffic, serta konversi penjualan. Posisi ini membutuhkan kemampuan analisis data yang kuat, pemahaman mendalam tentang perilaku konsumen digital, dan kreativitas dalam mengembangkan kampanye yang efektif.

Tanggung Jawab Utama

Strategi & Perencanaan


• Menyusun dan melaksanakan strategi digital marketing sesuai dengan tujuan bisnis perusahaan


• Melakukan riset pasar dan analisis tren digital untuk menemukan peluang pertumbuhan baru


• Mengikuti perkembangan teknologi digital dan tren marketing terbaru

Kampanye Digital


• Mengelola kampanye berbayar (Google Ads, Meta Ads, TikTok Ads, dll.)


• Mengoptimalkan SEO dan SEM untuk meningkatkan visibilitas situs web


• Mengatur email marketing dan marketing automation

Konten & Media Sosial


• Membuat materi promosi (artikel, video, infografis, dll.)


• Menjadwalkan dan mengelola postingan di platform media sosial (Instagram, LinkedIn, Facebook, TikTok, dsb)


• Memantau engagement dan merespons audiens sesuai brand voice

Analisis & Pelaporan


• Memantau performa kampanye melalui tools analitik (Google Analytics, Meta Business Suite, dsb)


• Membuat laporan performa digital marketing secara rutin


• Menggunakan data untuk memberikan rekomendasi strategi optimasi

Kolaborasi & Koordinasi


• Berkoordinasi dengan tim sales untuk lead nurturing dan follow-up


• Bekerja sama dengan tim product untuk campaign alignment


• Koordinasi dengan vendor/agency eksternal jika diperlukan

Budget Management


• Mengelola dan mengoptimalkan budget kampanye digital


• Melakukan forecasting dan planning budget bulanan/kuartalan

Compliance & Brand Guidelines


• Memastikan semua materi marketing sesuai dengan brand guidelines


• Mengikuti regulasi dan compliance terkait digital advertising

Kualifikasi

Pendidikan & Pengalaman


• Pendidikan minimal S1 di bidang Marketing, Komunikasi, atau setara


• Pengalaman kerja minimal 2 tahun di bidang digital marketing

Keterampilan Teknis


• Menguasai SEO, SEM, Google Ads, Meta Ads, dan tools analitik


• Penguasaan marketing automation tools (HubSpot, Mailchimp, Marketo)


• Pemahaman basic HTML/CSS untuk landing page optimization


• Pengalaman dengan A/B testing dan conversion rate optimization (CRO)


• Kemampuan menggunakan tools desain (Canva, Adobe Creative Suite)


• Pengetahuan tentang marketing funnel dan customer journey mapping

Keterampilan Analitis


• Pengalaman dengan attribution modeling dan multi-touch attribution


• Kemampuan melakukan competitor analysis dan benchmarking


• Pemahaman tentang KPI dan ROI measurement untuk digital campaigns

Soft Skills


• Memiliki kemampuan copywriting dan komunikasi yang baik


• Memiliki kemampuan design grafis


• Kreatif, analitis, dan mampu bekerja dalam tim maupun secara mandiri


• Kemampuan project management dan time management


• Adaptabilitas terhadap perubahan algoritma platform digital


• Problem-solving skills untuk troubleshooting campaign issues

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