Brand & Marketing Manager

3 days ago

North Jakarta Jakarta, Indonesia PT. Kreasi Prominest Indonesia Full time

Prominest is a premium bird's nest drink brand, trusted for our commitment to quality, wellness, and tradition. We bring the heritage of bird's nest into modern lifestyles through innovative, convenient, and elegant wellness beverages.

As we continue to grow, we're looking for a hands-on, creative, and data-driven Brand & Marketing Manager to take our brand to the next level — leading our marketing strategy, strengthening our social media presence, and driving sales growth across all channels.

Key Responsibilities

Brand Strategy & Market Insights

  • Perform market research and data analysis to identify industry trends, customer preferences, and competitive landscape.
  • Analyze customer insights, market data, campaign results, and social media metrics to uncover patterns and actionable insights.
  • Set specific marketing goals, KPIs, and budgets, and create comprehensive marketing plans (both traditional and digital) aligned with business objectives.
  • Assist in the creation and maintenance of brand guidelines, ensuring consistency in messaging, tone, and visual identity across all channels.

Creative Development & Campaigns

  • Develop compelling marketing concepts and creative materials for campaigns, promotions, and product launches.
  • Collaborate on the execution of marketing campaigns, tracking their performance and optimizing as needed to achieve the best ROI and ROAS.
  • Manage and guide the social media and content direction — ensuring engaging, brand-consistent, and trend-relevant storytelling.
  • Support the design and production of marketing collaterals (packaging visuals, videos, digital ads, POS materials, etc.).

Digital & Performance Marketing

  • Oversee social media strategy and paid advertising (Meta, TikTok, Google) to drive brand engagement and conversion.
  • Track and measure marketing outcomes — campaign reach, response, leads, sales, retention, ROI, and ROAS.
  • Continuously optimize digital campaigns based on data insights and performance metrics.

Collaboration & Partnerships

  • Collaborate closely with internal teams (sales, e-commerce, creative) to align marketing efforts with business goals.
  • Build and maintain strong relationships with external vendors, KOLs/influencers, and marketing agencies to leverage partnerships and expand reach.
  • Coordinate all marketing deliverables to ensure smooth and timely campaign execution.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3–5 years of experience in brand or digital marketing (F&B, FMCG, wellness, or beauty brand preferred).
  • Proven experience managing social media, marketing campaigns, and brand development.
  • Strong understanding of both creative strategy and performance analytics.
  • Proficient in using tools like Meta Ads Manager, Google Analytics, TikTok Ads, and other digital platforms.
  • Excellent project management, leadership, and communication skills.
  • Highly organized, data-driven, and adaptable in a fast-moving environment.

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