Brand Marketing Manager

5 days ago

North Jakarta Jakarta, Indonesia KOI Group Full time

Position : Manager

Work Arrangement: Work From Office at PIK 1

Salary Range : mio IDR

Reporting to : CMO

Key Responsibilities

  • Lead end-to-end development of new initiatives
    —translating consumer insights, market trends, and brand direction into actionable product concepts and go-to-market strategies
    .
  • Develop the full GTM plan for every new KOI product or initiative
    , covering launch strategy, messaging hierarchy, channel planning, content needs, rollout timeline, and store activation.
  • Craft strong product positioning and communication angles
    to ensure each launch feels distinctly "KOI"—premium, innovative, and consistent with global brand standards.
  • Partner with R&D and Operations to refine product concepts
    , ensure operational feasibility, and secure launch readiness across all outlets.
  • Collaborate with Digital Marketing & Creative teams to develop campaign assets
    , content calendars, key visuals, and promotional mechanics that drive awareness and conversion.
  • Lead cross-functional alignment
    by orchestrating synchronised timelines across Supply Chain, Operations, Merchandising, Finance, and Marketing.
  • Track and manage project timelines meticulously
    , anticipating roadblocks early and providing smart solutions to keep the GTM schedule intact.
  • Build complete project documentation
    including GTM frameworks, launch requirements, tracking sheets, launch checklists, risk logs, and performance dashboards.
  • Provide structured progress updates to key stakeholders
    , highlighting readiness, gaps, and strategic recommendations.
  • Act as a brand guardian
    by ensuring product communication, visuals, store materials, and digital content maintain KOI's premium and consistent branding.
  • Evaluate post-launch performance
    across marketing, sales velocity, customer feedback, and operational execution; translate insights into next steps or optimization plans.

Qualifications:

  • Minimum Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in brand and product marketing, ideally in retail, e-commerce, tech or digital industry.
  • Experienced in developing and executing Go-To-Market (GTM) strategies, including managing product launches from planning to execution.
  • Strong project management, communication and coordination skills.
  • Strong attention to detail and able to analyze data & market performance.
  • Able to work in a fast-paced environment and manage several projects.

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