Performance Digital Marketing Strategist

2 weeks ago

Depok Yogyakarta, Indonesia Berlima Digital Full time

Kami mencari seorang Performance Digital Marketing Strategist yang berbakat dan berpengalaman untuk memimpin dan mengembangkan strategi digital marketing kami. Anda akan bertanggung jawab untuk merancang, mengimplementasikan, dan mengoptimalkan kampanye di berbagai channel digital untuk mencapai target kinerja yang telah ditetapkan. Anda akan memimpin tim performance digital marketing yang terdiri dari spesialis di bidang Ads, Creative Ads, Affiliate, dan Marketplace Management.

Tanggung Jawab

  • Merancang dan mengembangkan strategi pemasaran digital yang komprehensif dan selaras dengan tujuan bisnis perusahaan dan klien dari berbagai industri.
  • Melakukan riset pasar, analisis kompetitor, dan mengidentifikasi tren terkini di dunia digital marketing.
  • Menentukan target audience, saluran pemasaran yang tepat, dan KPI untuk setiap kampanye.
  • Memantau dan menganalisis data untuk mengukur efektivitas kampanye dan mengidentifikasi area perbaikan.
  • Kualifikasi:
  • Pendidikan minimal S1 dari berbagai jurusan, diutamakan yang memiliki pengalaman dan pengetahuan yang relevan di bidang digital marketing.
  • Minimal 5 tahun pengalaman di bidang digital marketing, dengan minimal 2 tahun pengalaman sebagai Strategist/Manager.

  • Pemahaman yang kuat tentang:

  • Website: (termasuk SEO, website analytics, UX/UI)

  • Meta: (Facebook, Instagram, WhatsApp Business)
  • TikTok: (TikTok Ads, TikTok marketing strategy)
  • Marketplace di Indonesia: (Shopee, Tokopedia, Lazada, Bukalapak, dll.)
  • Google: (Google Ads, Google Analytics, Google Tag Manager, Google My Business, dll.)

  • CRM: (Customer Relationship Management, misalnya Salesforce, HubSpot, dll.)

  • Pengalaman dalam merancang, mengimplementasikan, dan mengoptimalkan kampanye digital marketing yang berhasil.

  • Keahlian dalam menggunakan tools analytics seperti Google Analytics.
  • Kemampuan analisa data yang kuat, termasuk kemampuan untuk menginterpretasikan data dan mengambil insight yang berharga.
  • Kemampuan komunikasi dan presentasi yang baik, baik secara lisan maupun tertulis.
  • Kepemimpinan yang kuat, kemampuan untuk memotivasi dan mengembangkan tim yang beragam (Ads, Creative Ads, Affiliate, Marketplace Management), dan menciptakan lingkungan kerja yang positif dan produktif.

Keahlian Yang Diutamakan

  • Pengalaman dalam berbagai industri (sesuai dengan fokus Berlima Digital)
  • Keahlian dalam menggunakan tools marketing automation.
  • Sertifikasi di bidang digital marketing (misalnya, Google Ads, Facebook Blueprint).

Benefit

  • Gaji kompetitif sesuai dengan pengalaman dan kualifikasi.
  • Tunjangan kesehatan.
  • Bonus kinerja.
  • Jenjang karir.
  • Kesempatan belajar dan berkembang.
  • Lingkungan kerja yang suportif dan dinamis.
  • Tunjangan belajar

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