Content Specialist

2 days ago


Kecamatan Blimbing East Java, Indonesia Offset Printing & Packaging Full time

Content Specialist – Offset Printing & Digital Printing (Paper Packaging)

Lokasi: Kota Malang, Jawa Timur

Industri: Offset Printing & Digital Printing untuk Paper Packaging

Status: Full Time (On-site)

Job Description

  • Melakukan riset dan menyusun Content Plan bulanan untuk media sosial perusahaan (Instagram, TikTok, Marketplace).
  • Membuat, mengedit, dan memposting konten feeds, reels, dan short video sesuai content plan.
  • Menjalankan daily live streaming di platform social media dan marketplace (Shopee Live / TikTok Live).
  • Membuat konten edukasi dan promosi terkait:
  • Produk paper packaging
  • Proses offset & digital printing
  • Keunggulan material, finishing, dan kualitas cetak
  • Berkoordinasi dengan tim Marketing & Ads/Advertiser agar campaign organik sejalan dengan campaign berbayar.
  • Menganalisis performa konten (reach, engagement, conversion) dan membuat laporan berkala.
  • Mengikuti tren sosial media tanpa mengorbankan branding dan positioning perusahaan.

QUALIFICATION

  • Pendidikan minimal D1/D3/S1 Marketing, Komunikasi, Digital Business, atau bidang terkait.
  • Pengalaman minimal 1 tahun sebagai Content Creator / Social Media Specialist (pengalaman di manufaktur atau printing menjadi nilai tambah).
  • Memahami algoritma Instagram, TikTok, dan Marketplace (Shopee, TikTok Shop).
  • Terbiasa tampil di depan kamera untuk live streaming (tidak malu, tidak pasif).
  • Mampu menggunakan tools dasar:
  • Google Workspace / Microsoft Office
  • Aplikasi editing (CapCut, Canva, VN, atau sejenis)
  • Target oriented dan terbiasa bekerja dengan KPI (engagement, leads, sales).
  • Bersedia bekerja on-site di Malang.

PERSONAL TRAIT

  • Kreatif tapi logis — ide boleh liar, eksekusi harus terukur.
  • Detail oriented dan rapi dalam perencanaan konten.
  • Komunikatif, proaktif, dan mampu bekerja lintas tim.
  • Disiplin, konsisten, dan tidak mudah menyerah saat engagement turun.
  • Mau belajar tentang produk teknis (printing, bahan kertas, finishing).
  • Mental pekerja, bukan sekadar "content aesthetic".


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