Social Media Specialist

5 days ago

Purbalingga Central Java, Indonesia Erdigma Indonesia Full time

Responsibilities :

  • Develop and execute social media strategies aligned with Erdigma's brand and product objectives.
  • Manage and grow Erdigma's social media accounts across platforms such as Instagram, TikTok, and other relevant channels.
  • Plan, create, and publish engaging content (copy, visuals, short videos, and reels) in collaboration with the creative team.
  • Monitor daily social media performance, analyze insights, and optimize content based on engagement and growth metrics.
  • Stay up to date with social media trends, platform updates, and audience behavior to keep content relevant and competitive.
  • Coordinate with internal teams (Brand, Marketing, Creative, and Sales) to support campaigns and product launches.
  • Manage social media calendars, posting schedules, and content consistency.
  • Engage with audiences by responding to comments, messages, and mentions in a timely and professional manner.

Qualifications :

  • Bachelor's degree in Communication, Marketing, Digital Media, or a related field.
  • Minimum 1 year of experience as a Social Media Specialist, preferably handling brand or product accounts.
  • Strong understanding of Instagram, TikTok, and current social media trends, especially short-form content.
  • Ability to create compelling captions, storytelling content, and basic content concepts.
  • Familiar with social media analytics tools and able to interpret performance data.
  • Creative, detail-oriented, and able to manage multiple content schedules.
  • Good communication skills and able to collaborate with cross-functional teams.
  • Proactive, adaptive, and eager to learn in a fast-paced environment.
  • Willing to be based in
    Purbalingga, Central Java
    .

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