Social Media Coordinator

7 days ago

Kabupaten Badung, Bali, Indonesia PT Paradise Villas Group Full time 3,000,000 - 5,000,000 per year

About Us:

PT. Paradise Villas Group is a leading global Villa Management Company dedicated to maintaining high standards of cleanliness and comfort for our clients. We're looking for a creative and detail-oriented Social Media Coordinator to join our team You will be responsible for managing and growing our social media presence, creating engaging content, and supporting marketing campaigns that strengthen our brand image and connect with our audience.

Key Duties & Responsibilities

Content Planning & Creation:

Develop and maintain a monthly content calendar for both the company's official social media accounts and dedicated villa accounts (for owners who request separate branding). Create, edit, and publish engaging posts, reels, and stories that highlight villas, guest experiences, and company activities in alignment with bnbmates' brand tone and visual identity.

Brand Representation & Visual Consistency:

Ensure all social media materials are consistent with bnbmates' branding guidelines, including tone of voice, visuals, and message. Coordinate with photographers, videographers, and design a professional-quality content for all platforms.

Community Engagement:

Monitor daily activities on all social media channels, respond to comments and messages promptly, and engage with followers to build a strong online community. Manage inquiries professionally to reflect the company's hospitality standards.

Campaigns & Collaboration:

Plan and execute marketing campaigns, collaborations, and promotions to increase engagement and visibility. Support influencer partnerships, cross-promotions, and special campaigns initiated by management or villa owners.

Analytics & Reporting:

Track and analyze social media performance metrics such as engagement rate, follower growth, and reach. Prepare monthly performance reports, providing insights and recommendations for continuous improvement.

Coordination & Communication:

Work closely with the Guest Relations, Operations, and Marketing teams to promote new villas, guest experiences, and events. Coordinate with HOD to communicate with the villa owners who have dedicated social media pages to ensure consistent posting schedules, branding, and tone.

Continuous Improvement:

Stay updated with the latest social media trends, algorithm changes, and viral content opportunities to keep the brand's online presence creative and competitive. Proactively suggest strategies to increase visibility and engagement. Visit villas periodically to capture updated visuals or videos for social media and maintain a media asset library (photos/videos organized by property).

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
  • 1–2 years of experience managing social media for a brand or company
  • Strong understanding of major social media platforms and content trends
  • Excellent writing, communication, and time-management skills
  • Basic skills in Canva, Photoshop, or similar design tools are a plus
  • Creative mindset, attention to detail, and ability to work independently

What We Offer

  • Friendly and supportive work environment
  • Opportunities for creativity and professional growth
  • Competitive salary based on experience
  • Training and development opportunities

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