Channel Marketing Specialist

15 hours ago

Jakarta, Jakarta, Indonesia PT Essei Perbama Full time

Channel Marketing Specialist

Job Description

The Channel Marketing Specialist will be responsible for developing and executing channel marketing initiatives to drive sales performance and improve brand visibility across distribution channels.

Key responsibilities include:

  • Develop and execute channel marketing strategies that support sales growth and strengthen brand presence through distribution channels.
  • Collaborate closely with sales teams, product managers, and external partners to ensure alignment on promotional activities and messaging.
  • Support data management and utilization of Sales Force Automation (SFA) tools to streamline processes, improve efficiency, and support revenue growth.
  • Create and execute tactical sell-through programs to support distribution network expansion (geo-expansion).
  • Coordinate the production and timely distribution of Point of Sales Materials (POSM) to distributors, retail partners, and authorized shops.
  • Ensure correct POSM placement and in-store visibility in accordance with layout guidelines and store classifications (e.g. flagship, gold, silver).
  • Monitor execution in the field and coordinate with relevant teams to ensure effective implementation.
  • Prepare reports and presentations related to channel marketing performance and objectives, and provide recommendations for improvement.

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