Paid Media Specialist

Job description

Join our Australian digital marketing agency as a Paid Media Specialist / Google Ads Expert. We're seeking a passionate, results-driven professional to manage high-impact campaigns for our diverse portfolio of Australian clients.

About this role:

Reporting directly to the Digital Marketing project Manager, you'll be at the forefront of our paid search strategy, managing multiple client accounts and driving measurable growth across diverse industries. This office-based position offers the opportunity to work with cutting-edge campaigns whilst being part of a collaborative, innovative team based in Australia.

What you'll be doing:

Campaign Strategy & Execution:

● Developing and executing comprehensive paid search strategies across the Google Ads platform

● Creating and managing high-performing Search, Display, YouTube, Demand Gen, and Performance Max campaigns

● Driving traffic, conversions, and revenue growth (for ecommerce clients)

Performance Management & Analysis:

● Conducting advanced keyword research to identify growth opportunities and optimize campaign performance

● Regularly analysing campaign results using Google Analytics other analytics tools

● Transform complex data into actionable insights and strategic recommendations

● Monitoring industry trends and implement cutting-edge techniques to maintain competitive advantage

Budget Management

● Managing budgets with precision, ensuring optimal spending allocation across campaigns

● Forecasting spending accurately and provide regular performance reports to clients and internal teams

● Overseeing multiple client accounts simultaneously while maintaining exceptional service standards

Creative Optimization & Testing

● Crafting compelling ad copy and headlines that drive engagement and conversions

● Collaborating with content and web development teams to optimize landing pages for maximum effectiveness

● Continuously testing and refining ad creative, targeting, and bidding strategies

Cross-Channel Integration

● Working closely with other digital marketing channels to ensure cohesive, integrated campaign approaches

● Providing strategic input for overall digital marketing strategies and client growth initiatives

What we're looking for Essential Requirements:

Experience & Expertise:

● Minimum 5+ years
of hands-on experience with Google Ads platform

●
5 years Digital Agency experiences

●
Previous experience working with a US, UK, or Australian-based digital marketing agency is essential

● Proven track record managing large-scale PPC campaigns with measurable results

● Strong understanding of Google Search, Display, YouTube, Demand Gen, and Performance Max campaigns

● Expertise in keyword research, audience targeting, and conversion optimization

Technical Skills:

● Proficiency with Google Ads, Google Analytics, and other PPC management tools

● Advanced analytical skills with ability to interpret complex data and generate actionable insights

● Experience with budget management and accurate spend forecasting

● Knowledge of conversion tracking, attribution models, and performance measurement

Professional Skills:

● Exceptional English language skills (both written and verbal) - this is essential as you'll be working directly with Australian clients and team members

● Outstanding copywriting abilities for creating compelling ad copy and headlines

● Strong communication skills for client interactions and cross-functional collaboration

● Proactive problem-solving approach with initiative to find solutions independently

Personal Attributes:

● Genuine passion for paid search marketing and staying current with industry developments

● Detail-oriented with strong organisational skills for managing multiple accounts

● Self-motivated and able to work independently in a remote environment

● Adaptable and eager to learn new techniques and technologies

Qualifications:

● Google Ads certifications (Search, Display, Video, Shopping, Apps)

● Experience with e-commerce platforms and tracking

● Familiarity with additional PPC platforms (Facebook Ads, LinkedIn Ads, etc.)

● Understanding of SEO principles and how they integrate with paid search

● Knowledge of how to utilize AI tools to help boost and streamline campaign performance

Why Join Our Team?

Professional Growth:

● Work with a respected Australian digital marketing agency with an excellent reputation

● Access to premium tools and technologies

● Opportunity to manage diverse, challenging campaigns across multiple industries

● Continuous learning and professional development opportunities

● Mentorship from experienced digital marketing professionals