Director of Group

Potato Head is where creativity, culture, and care for the planet come together. A way of life expressed through places, products, and experiences. From the beginning, we set out to create more than spaces, we wanted to build a way of life. A living culture where music moves us, food connects us, art and design inspire us, and wellbeing brings us back to balance. We learn, we experiment, we build with care. We turn waste into possibility, honour craft, and celebrate the cultures that shape us.

Our mantra, Good Times Do Good is an invitation to gather, to create, and to celebrate the world we share, and to leave it better than we found it.

Desa Potato Head Bali

In 2010, we established our first Desa Potato Head in Bali. Meaning 'village' in Indonesian, a Desa is Potato Head's true expression of a 'creative village', a constantly evolving rooted-in-place ecosystem that blends cultural hospitality with environmental innovation - the blueprint for a balanced way of living.

Fifteen years in the making, Desa Potato Head Bali is our pioneering creative village. It unfolds across 225 suites and studios, and a series of multidisciplinary social spaces that include dance and design centres, bars & restaurants, sculpture gardens, outdoor amphitheatres, an innovative yet culturally-rooted wellbeing centre, a beach club, and a Hi-Fi underground night club.

Position Overview

As the Senior Director of Sales at Desa Potato Head Bali, you will report to the Commercial Director and spearhead our global group and creative events strategy. By collaborating across our Sales, Marketing, Experience, and Music departments, you'll curate good times through the lenses of art, design, F&B, and wellbeing, while balancing it with strong business growth and strategic partnerships with a deep commitment to the Potato Head vision: inspiring others to live better.

Responsibilities

• Develop and implement comprehensive Group & Creative Events strategies aligned with Desa Potato Head Bali's commercial objectives and brand vision. Identify growth opportunities across creative and brand-led industries (art, design, music, fashion, sports, festivals, and conferences), both domestic and international
• Drive Group & Creative Events revenue growth through optimised pricing strategies, yield management, and effective space monetisation. Ensure profitability across meetings, events, group bookings, and full-venue buyouts while maintaining brand integrity and guest experience
• Position Desa Potato Head Bali as a dream maker, not just a passive venue, ensure all Creative Events deliver distinctive, meaningful, and memorable experiences that reflect Desa Potato Head Bali's cultural and heartfelt hospitality values. Drive continuous innovation in event concepts
• Collaborate with operations, production (including 3rd parties and vendors), and F&B teams to ensure seamless planning and execution of Creative Events. Establish, implement, and monitor SOPs to ensure consistency, efficiency, and service excellence
• Lead, mentor, and inspire the Group & Creative Events team to foster a high-performance culture. Provide coaching, performance management, and succession planning to develop future leaders
• Prepare and present regular reports on the results and activities of key actions

Qualifications

• 5+ years of experience in business development, partnership management, or strategic marketing, with a proven track record of success in converting high-value business
• Experience within the branded and creative events, exhibitions, summits, music festivals, concerts and hospitality world
• Proven track record in booking diary management and working with local, regional, and global event promoters and organisers
• Strong understanding of event production and operations
• Extremely organised with strong teamwork
• Solid logic to comprehend and analyse data
• Creativity and contextual understanding to make well-informed decisions
• Respecting Culture. Exploring the future