e-commerce marketing specialist

4 days ago

Jakarta, Jakarta, Indonesia PT Lion Super Indo Full time

Compulsary Requirements

  • Tahun
  • Doctor (S3)

Job Objective

  • This position is responsible for developing and executing comprehensive marketing strategies to drive traffic, increase conversion rates, and enhance customer engagement on the company's e-commerce platform. This role requires a creative and analytical thinker with a strong understanding of digital marketing channels, e-commerce trends, and customer behavior. The role will work closely with the E-Commerce Merchandiser to ensure that marketing campaigns align with product offerings and merchandising strategies, ultimately driving online sales and brand growth.

Job Responsibilities

  • Job Requirements
    • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
    • 4+ years of experience in digital marketing, with a focus on e-commerce
    • Proven experience in managing digital marketing campaigns across multiple channels (SEM, email, social media, etc.).
    • Strong analytical skills, with the ability to interpret data and drive data-driven decisions.
    • Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
    • Experience with CRM systems.
    • Excellent communication and project management skills.
    • Creative mindset with a strong understanding of branding and content marketing.
    • Experience in a similar role within the same industry (retail) will be preferred.
    • Knowledge of UX/UI principles and how they relate to e-commerce marketing will be preferred.
    • Familiarity with A/B testing tools and methods will be preferred.
    • Understanding of customer segmentation and personalization strategies
    • Willing to WFO from our Head Office in South Jakarta (Pancoran)

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