LI-DNI Customer Lifecycle Management Manager

7 days ago

Jakarta, Jakarta, Indonesia Ajaib Full time 120,000,000 - 180,000,000 per year
  • Manage the end-to-end lifecycle across onboarding, activation, habit loops, referrals, churn prevention, and resurrection
  • Build and execute data-driven CLM journeys across PN, Email, WhatsApp, and in-app surfaces
  • Own segmentation & persona journeys (e.g., investor vs trader)
  • Design, launch, and measure A/B experiments to improve key funnel metrics
  • Collaborate with Product and Data Science to build propensity, cross-sell, and churn models
  • Create playbooks and SOPs for lifecycle optimization
  • Monitor channel performance and ensure disciplined frequency, hygiene, and prioritization
  • Track and report lifecycle ROI, payback period, and impact contribution to OKRs
  • Identify gaps in user journeys and propose high-impact lifecycle interventions
  • Partner with Growth Pods (Investments, Alpha, Money) to support product adoption and depth
Requirements
  • 5–7 years of experience in CLM, Growth Marketing, CRM, or Lifecycle Ops
  • Hands-on experience with lifecycle tools (CleverTap, Braze, MoEngage, Mixpanel, or equivalent)
  • Strong data and analytical skills (segmentation, funnel analysis, basic SQL)
  • Proven experience designing & executing experiments (A/B/n, significance, uplift analysis)
  • Experience building multi-step lifecycle journeys across channels
  • Strong collaboration skills with Product, Engineering, Data Science, and Marketing teams
  • Outcome-oriented, structured thinking, and comfort with fast iteration
  • Fintech or marketplace experience is a plus, but not required

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