Head of Customer Value Management
18 hours ago
- Develop and implement the overall customer value management strategy aligned with the enterprise's business objectives.
- Identify opportunities for enhancing customer value and driving long-term profitability
- Define and implement a comprehensive CVM strategy that aligns with the overall business objectives
- Focus on maximizing customer lifetime value through segmentation, targeted marketing, and personalized customer experiences.
- Collaborate with cross-functional teams to identify and develop value propositions for different customer segments.
- Utilize customer data and analytics to gain insights into customer behavior, preferences, and needs
- Develop segmentation strategies to personalize customer interactions and offerings
- Monitor and analyze customer lifecycle stages to identify opportunities for intervention and value enhancement.
- Lead efforts in segmenting the customer base to understand key behaviors, needs, and potential value.
- Develop and execute strategies for each stage of the customer lifecycle, including acquisition, retention, growth, and win-back initiatives.
- Utilize advanced analytics and collaborate with analytics team to identify high-value customers and create tailored approaches to enhance their loyalty and spending.
- Design and implement retention strategies to reduce churn and enhance customer loyalty.
- Develop and manage loyalty programs and initiatives that drive customer engagement and satisfaction.
- Collaborate with marketing and sales teams to create targeted campaigns aimed at retaining high-value customers.
- Bachelor's degree in Business Administration, Management, or a related field
- Minimum of 6 years of experience in Customer Value Management, customer retention, or related roles within the enterprise or B2B sector.
- Have strong communication and presentation skills, with the ability to articulate complex technical concepts to non-technical audiences.
- Location: Centennial Tower, South Jakarta
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