Sales - EV (Motorcycle)
7 days ago
Company Description
Our client is an early-stage electric motorcycle startup redefining urban mobility in Indonesia with design-led, lifestyle-focused electric scooters. With strong early traction, they are now building a scalable sales engine to turn growing demand into pre-orders and future deliveries.
Role Description
We are seeking a dynamic Sales Executive for a full-time hybrid role based in Jakarta, Indonesia, who will work from office and on the field. The Sales Executive will focus on converting marketing leads into committed pre-order, designing a scalable sales motion to be rolled out, and shape the company's end-to-end customer buying experience.
This position will be responsible in:
Drive leads into pre-orders
- Own the full sales journey
from inbound lead to paid pre-order. - Follow up with leads from
events, test rides, social media, website, and community partners
. - Run structured discovery to
understand customer needs and address objections. - Engage prospects
via WhatsApp, calls, in-person meetings, and digital tools. - Build and maintain an
organized lead pipeline
using a CRM or lightweight tools (e.g., HubSpot, Airtable, or similar). - Systematically
track conversion rates
, time-to-close, and reasons for win/loss.
Build Scalable Sales Playbook
- Define the ideal customer journey from first contact to pre-order.
- Establish sales SOPs
, including qualification criteria, follow-ups, and objection handling. - Create
simple, repeatable playbooks
that can be used by future sales reps. - Test and refine sales approaches (A/B tests on scripts, drip sequences, incentives, and promos) and document what works.
- Work closely with Marketing to
align campaigns, messaging, and offers
so leads arrive "pre-educated" and ready to buy.
Own the Customer Buying Experience
- Deliver a premium, consistent experience across
test rides, showroom/pop-up visits, WhatsApp chats, calls, emails
. - Capture
customer insights
(pricing sensitivity, key objections, feature priorities) and share feedback with Product, Design, and Marketing. - Coordinate with Operations to
ensure a smooth transition
from pre-order to delivery. - Support sales enablement content ideas
for FAQs, sales decks, scripts, and customer education.
Reporting & Cross-Functional Collaboration
- Report weekly on
leads, conversion rates by stage, pre-orders, and revenue forecast
. - Work closely with the Founder & CEO to refine
targets, pricing, and incentives
. - Collaborate with Marketing on
lead quality
and with Product on
customer feedback.
Qualifications
- Daily motorcycle user and enthusiast
- 3-5 years of experience in B2C sales, account management, or business development
- Proven track record of closing deals from inbound leads (ideally in automative, motorcycles, property, premium electronics, or financial products).
- Comfortable in using CRM software/tools and basic analytics to track pipeline and performace.
- Strog communication skills in Bahasa Indonesia and Conversational English; confident in both online and offline selling
- Self-motivated, with an ability to meet or exceed sales targets effectively.
- Comfortable working in early-stage startup environments
- Familiarity with consumer financing (leasing, pay-by-month, installment partners) common in 2-wheeler sales is an advantage
- Experience running pop-ups, events, or showroom-based sales is preferred
-
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