Product Manager

About the Role:

Product Manager for Fertility is responsible for the strategic management, marketing, and growth of the fertility product portfolio. The role requires building and maintaining strong relationships with customers, developing marketing strategies, managing product lifecycles, and ensuring that the products align with customer needs and market opportunities. This position collaborates with cross-functional teams and external partners to drive product success, especially in the fertility market.

Strategic Planning & Market Analysis:

• Develop and implement marketing and strategic plans for fertility products, focusing on untapped market potential and overcoming challenges.
• Conduct thorough market and competition analysis to capture relevant trends and identify new opportunities for product growth.
• Collaborate with key stakeholders such as fertility associations and fertility centers 
• Manage the fertility product portfolio, which may include introducing new products, expanding market reach, or optimizing existing products.

Product Lifecycle Management:

• Oversee the product lifecycle, from product launch to ongoing market management, ensuring alignment with market demand.
• Manage the introduction of new products, their market positioning, and the phasing out of older products where necessary.
• Establish unit/volume forecasts and create a budget for assigned products to ensure profitability and growth.

Market Research & Competitive Intelligence:

• Conduct in-depth market analysis to identify opportunities, threats, and trends within the Fertility landscape.
• Stay informed about competitors' activities, market dynamics, and customer feedback to refine your strategies.
• Utilize data to segment the market, identify target audiences, and prioritize marketing efforts effectively.
• Participate in industry conferences, events, and symposia to promote product awareness and gather market intelligence.

Product Launch Management:

• Lead cross-functional teams (sales, regulatory, medical affairs, and supply chain) to ensure successful product launches.
• Develop comprehensive go-to-market strategies and implement launch plans for new products.
• Monitor post-launch performance and adjust tactics based on market feedback and sales data.

Budget & Resource Management:

• Manage the marketing budget for the Fertility products, ensuring cost-effective use of resources.
• Track and report on budget performance and make recommendations for adjustments based on market conditions.

Data Analytics & Governance

• Monitor product performance, analyze key performance indicators (KPIs), and provide regular reports to senior management.
• Use analytics to drive data-driven decisions and optimize product positioning and messaging.
• Identify and report on key metrics related to market share, sales, customer adoption, and competitive positioning.
• Ensure that all promotional activities are compliant with industry regulations and company policies.
• Ensure the proper implementation of PDCS-related programs and fulfill all the requirements (safety package, reports, etc.) as needed.

KOL & Stakeholder Management

• Build and maintain strong relationships with fertility specialists, healthcare professionals (HCPs), and related stakeholders to understand their needs and ensure that products deliver value.
• Collaborate with insurance companies and financial institutions to address affordability issues for in-vitro fertilization (IVF) patients, facilitating access to fertility treatments.
• Work with cross-functional teams to organize and conduct Continuing Medical Education (CME) programs for both healthcare professionals and patients, driving product adoption.
• Provides validated scientific information on the product/brand (publications, slide kits, communication, and medical education tools) by collaborating with Medical, Sales, Regulatory, Compliance, and Legal teams.
• Develops key stakeholders and KOLs (KOL Mapping) through advisory boards, speakers, symposia, CMEs, visits, etc.
• Build relationships with key opinion leaders (KOLs), healthcare providers, and other stakeholders to gain insights into unmet needs and opportunities for the portfolio

Cross-functional Collaboration

• Partner with the sales team to support product training and ensure alignment with the commercial team on goals and messaging.
• Develop and execute marketing campaigns (digital, print, events) in collaboration with internal teams and external agencies.
• Support field force effectiveness by creating promotional materials, detailing aids, and digital tools for HCP (healthcare professionals) engagement.
• In collaboration with the sales team, ensure RoFo (Rolling Forecast) accuracy to avoid stockouts or overstock and maintain the correct stock level.
• Work closely with medical affairs, regulatory, market access, and other departments to ensure compliance and alignment on product strategies.

Who Are You:

• Bachelor's degree in Life Sciences, Business Administration, Marketing, or a related field. A Master's degree or MBA is preferred.
• Proven experience in product management, marketing, or related roles within the healthcare or pharmaceutical industry, preferably in the fertility sector.
• Demonstrated success in managing product lifecycles and launching new products in a competitive market.
• Strong strategic planning and market analysis skills, with the ability to identify opportunities and develop actionable plans to drive product growth.
• Experience conducting thorough market and competitive analysis to inform decision-making.
• Excellent project management skills with the ability to lead cross-functional teams and coordinate multiple initiatives simultaneously.
• Proven ability to manage product launches effectively, ensuring alignment with market needs and organizational goals.
• Proficient in data analytics and performance monitoring, with the ability to analyze key performance indicators (KPIs) and make data-driven decisions.
• Strong financial acumen to manage budgets and track resource allocation effectively.
• Exceptional verbal and written communication skills, with the ability to convey complex information clearly to various stakeholders.
• Experience in building and maintaining relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders.
• Strong team player with the ability to collaborate effectively across departments, including sales, regulatory, medical affairs, and marketing.
• Experience in organizing and conducting educational programs for healthcare professionals and patients.
• Familiarity with industry regulations and compliance requirements related to pharmaceutical marketing and product promotion.
• Understanding of safety packages and reporting requirements related to product governance.
• Ability to thrive in a fast-paced, dynamic environment, adapting to changing market conditions and customer needs.
• Willingness to travel for industry events, conferences, and stakeholder meetings as needed.
• Passion for understanding customer needs and delivering products that provide value to patients and healthcare providers.