Creative Designer Lead

2 days ago

Jakarta, Jakarta, Indonesia FWD Insurance Full time

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit

PT FWD Insurance Indonesia ("FWD Insurance"), a joint-venture insurance company and a part of FWD Group, previously known as PT Commonwealth Life, has successfully merged with PT FWD Life Indonesia ("FWD Life") as of 1 December 2020 and will be known as FWD Insurance.

The merger of FWD Life and FWD Insurance has led to a more comprehensive range of products, including unit-linked insurance, individual & group term life insurance, individual & group personal accident insurance, and group medical insurance through technology driven-distributions such as agency, bancassurance, e-commerce, and corporate.

FWD Insurance is registered and supervised under Otoritas Jasa Keuangan ("OJK").

FWD Insurance is a member of Indonesia Financial Services Alternative Dispute Resolution Center.

Responsible to developing and executing creative concepts and material that bring FWD brand to life which resonate with target audience and align with FWD brand guideline
  • Support the brand output development from creative conceptualization to the final output for various marketing materials,
  • Design: Create visually appealing designs using industry-standard design software (e.g., Adobe Creative Suite).
  • Develop all branding application and any materials in the company to ensure the alignment with FWD branding guideline.
  • Ensure all creative output are strong, consistent and reflecting to Brand DNA and company vision across all communication channels visual identity, brand positioning, tone of voice and brand attributes in all function (external & internal).
  • Providing promotional material for all distribution channels including imagery, charts, infographics, videos, OOH and digital service platforms.
  • Oversee and proactively seeking advise to all design projects both external and internal stakeholder, from conception to delivery that follows brand and regulator guideline.
  • Assist stakeholder to choose the right style, attractive graphics, images, and other visual elements to adept them according to the objectives and brand guidelines.
  • Ensure for brand consistency implementation through brand activation from preparation to execution such as, in-house video shooting, internal/external event, merchandise, company activities/programs.
  • Work closely with the Brand & Communications team to understand campaign objectives and ensure creative assets align with overall marketing strategies.
  • Adhere to brand guidelines and ensure consistency across all marketing materials.
  • Trend Analysis: Stay up-to-date with industry trends and incorporate them into creative concepts.
  • Analytics: Analyze the performance of creative assets and make data-driven recommendations for future campaigns.

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