Brand & Event Partnership
15 hours ago
Key Responsibilities
- Plan, develop, and execute F&B events and brand activation programs
- Initiate, lead, and follow up meetings with partners, stakeholders, clients, and internal teams
- Review, analyze, and evaluate brand partnership proposals
- Conduct market research and feasibility analysis for collaboration projects
- Manage brand partnerships including co-branding, sponsorships, tenants, bazaars, and community collaborations
- Coordinate vendors, tenants, talents, event organizers (EO), and internal teams
- Prepare event rundown, timelines, technical requirements, and event concepts
- Supervise event execution to ensure alignment with concept, timeline, and brand standards
- Control budget, logistics, permits, and operational requirements
- Take full ownership of projects from planning to post-event completion
- Prepare event reports, evaluations, and documentation (photos, videos, recaps)
- Build and maintain long-term relationships with partners and communities
- Actively seek potential events and brand partners, both within and outside the city
Qualifications
- Diploma or Bachelor's degree in Communication, Tourism, Event Management, Marketing, or equivalent
- Minimum 1–3 years of experience in Event Organizer or Brand Activation (F&B experience is a plus)
- Strong understanding of promotional events, brand activation, and partnerships
- Able to create event rundowns, timelines, budgets, and technical requirements
- Experienced in coordinating with vendors, partners, and internal teams
- Excellent communication, presentation, and negotiation skills
- Dynamic, creative, proactive, detail-oriented, and a strong problem solver
- Willing to be mobile, work outside regular hours, and handle tight deadlines
- Capable of preparing event reports and documentation
- Proficient in MS Office (basic design, social media, or marketing tools are a plus)
- Willing to travel out of town for business purposes
Added Value
- Experience handling F&B brand promotional events
- Familiar with mall activations, outlets, community events, and bazaars
- Has an established network of vendors, talents, event organizers, or communities
- Able to manage multiple projects simultaneously
- Strong analytical skills in evaluating data and event performance
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