Activation & Engagement Analyst

1 week ago


Jakarta, Jakarta, Indonesia Asuransi Astra Full time
  • Plan, execute, and evaluate brand activation initiatives across offline and online channels
  • Manage and support events, sponsorships, and integrated marketing activations
  • Develop post-activation reports by analyzing event performance and audience engagement to generate actionable insights
  • Collaborate with internal teams and external partners to ensure seamless execution
  • Conduct negotiations with vendors, partners, and stakeholders
  • Monitor trends and audience behavior to keep activations relevant and impactful
  • Support cross-functional communication, including corporate communication and media-related activities

Minimum Qualifications

  • Bachelor's degree in Communication, Management, or a related field
  • Minimum 2 years of experience in branding activities such as events, sponsorships, and offline–online activations
  • Understanding of Integrated Marketing Communication and offline–online channel integration
  • Excellent analytical thinking with the ability to turn data into insights
  • Strong negotiation and stakeholder management skills
  • Good corporate communication skills with the ability to align messaging to business objectives
  • Solid understanding of the business landscape and media ecosystem
  • Trend-savvy, creative, and able to think beyond conventional solutions
  • High level of ownership, flexibility, and willingness to go the extra mile when needed
  • Able to work individualy or as a team

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