Activation & Engagement Analyst
1 week ago
- Plan, execute, and evaluate brand activation initiatives across offline and online channels
- Manage and support events, sponsorships, and integrated marketing activations
- Develop post-activation reports by analyzing event performance and audience engagement to generate actionable insights
- Collaborate with internal teams and external partners to ensure seamless execution
- Conduct negotiations with vendors, partners, and stakeholders
- Monitor trends and audience behavior to keep activations relevant and impactful
- Support cross-functional communication, including corporate communication and media-related activities
Minimum Qualifications
- Bachelor's degree in Communication, Management, or a related field
- Minimum 2 years of experience in branding activities such as events, sponsorships, and offline–online activations
- Understanding of Integrated Marketing Communication and offline–online channel integration
- Excellent analytical thinking with the ability to turn data into insights
- Strong negotiation and stakeholder management skills
- Good corporate communication skills with the ability to align messaging to business objectives
- Solid understanding of the business landscape and media ecosystem
- Trend-savvy, creative, and able to think beyond conventional solutions
- High level of ownership, flexibility, and willingness to go the extra mile when needed
- Able to work individualy or as a team
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