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Head of Sales

2 weeks ago

Jakarta, Jakarta, Indonesia ELECTRUM Full time 15,000,000 - 20,000,000 per year
About the Role

Electrum is bringing the future of sustainable mobility to Indonesia. We are seeking a Head of Sales & Marketing who will lead our commercial strategy, expand market adoption, and strengthen brand presence across both online and offline channels.

This role requires a leader who excels in marketing first — particularly in social media, influencer engagement, and content-driven growth — while also being accountable for revenue delivery and commercial execution.

What You Will Do
  • Develop and execute go-to-market strategies to drive product adoption and commercial growth.
  • Lead digital marketing initiatives including content strategy, social media campaigns, and influencer partnerships across Instagram, TikTok, and emerging platforms.
  • Build and optimize performance marketing initiatives to generate leads and conversion.
  • Strengthen brand positioning through consistent messaging, storytelling, and community growth.
  • Oversee sales planning, channel strategy, partnerships, and customer lifecycle performance.
  • Analyze customer insights, conversion data, and competitive movements to refine growth approach.
  • Lead and coach cross-functional sales and marketing teams toward performance excellence.
  • Manage marketing budgets and report commercial results to executive leadership.
  • Act as spokesperson and ambassador for brand experience at key events and activations.
What You Bring
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 7–10 years of experience in marketing, sales, or commercial leadership roles.
  • Strong expertise in social media strategy and online brand growth (Instagram, TikTok, digital creators, etc.).
  • Proven track record in revenue delivery, demand generation, and brand building.
  • Strong analytical approach to marketing performance and customer funnel optimization.
  • Demonstrated ability to lead teams, manage vendors, and influence executive stakeholders.
  • Excellent communication and presentation capabilities in Bahasa Indonesia and English.
Bonus Qualifications
  • Experience in mobility, automotive, electronics, or consumer-focused tech products.
  • Background in D2C and channel sales models.
  • Experience launching new products in early-stage or fast-scaling environments.
  • Strong network in creator economy, digital media, and marketing agencies.

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