Trade Marketing Executive GT Channel

2 days ago

South Tangerang, Banten, Indonesia Gently Full time

About the Role

We are seeking a detail-oriented and strategic
Trade Marketing Executive
to execute trade marketing initiatives that drive brand visibility, product availability, and sell-out performance at the point of sale. This role will work cross-functionally with Sales, Marketing, and external partners to implement in-store activities, promotions, and merchandising strategies.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 2+ years of experience in Trade Marketing, preferably in the FMCG industry.
  • Strong project management and organizational skills.
  • Excellent communication and interpersonal skills.
  • Proficiency in Microsoft Office (Excel, PowerPoint) and data analytics tools.
  • Familiarity with retail environments and customer behavior.
  • Ability to multitask and adapt in a fast-paced environment.
  • Placement in BSD

Key Responsibilities

  • Execute trade marketing programs and campaigns to support product launches, seasonal promotions, and brand strategies.
  • Collaborate with the Sales team to understand customer needs and align trade initiatives to support sell-in and sell-out performance.
  • Coordinate with Marketing, Finance, and Supply Chain for production and deployment of promotional materials (POSM, display units, signage, etc.).
  • Monitor and evaluate the effectiveness of trade programs, collecting feedback and insights for continuous improvement.
  • Manage trade marketing budgets, ensuring cost efficiency and ROI.
  • Conduct regular market visits to ensure program execution and collect competitor insights.
  • Support merchandising guidelines and ensure proper implementation across retail channels (modern trade, traditional trade, general trade, etc.).
  • Analyze sell-out data, market trends, and customer behavior to inform strategic decisions.
  • Train and support the field sales team with tools, campaign knowledge, and merchandising best practices.

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